(KSK) Digital Marketing, Vice President

Location: Singapore
Discipline: Digital Marketing
Job type: Permanent
Contact email: career@bcg-rise.com
Job ref: 266957
Published: over 1 year ago
Job Title: Digital Marketing, Vice President

Founded in 2013, KSK Land Sdn Bhd is a wholly owned subsidiary of KSK Group Berhad, an established Malaysian investment holding company. As a lifestyle developer, KSK strives to continuously redefine the way people live, work and play — brick by brick — through meticulously designed, innovative and sustainable lifestyle concepts.

Main Responsibilities:
 Develop and implement the ongoing Digital Marketing strategy that is particularly focused on SEM and SEO initiatives
 Responsible for the hands-on implementation of SEO related efforts onto KSK Land website
 Oversees SEM strategies and implementations. Where needed aid in the development of campaigns
 Manage highly relevant content and campaigns
 Monitors campaigns performance and conversion and makes optimization adjustments
 Generates and distributes regular reports-with needed insights- using SEM programs, Google Analytics, and other analytics sources
 Collaborate across the organization to create robust and effective marketing campaigns
 Based on the data and analytics, makes recommendations and/or makes appropriate adjustments that will increase campaign performance
 Modifies ad copy, targeting, and ad extensions
 Manages SEM budget and media planning
 Carry Sales KPI

Desired Skills and Experience:
 Bachelor's degree in Marketing or related field
 At least 5 years or more SEO and SEM experience. Strong emphasis and prior success on organic search optimization
 Excellent project management and communication skills
 Knowledge of Business Intelligence software; Ad platforms, SEO best practices, social networks, etc
 Preferable experience in various global market.
 Preferable experience in using various channel such like weibo, wechat and etc

Note: We are looking for this job to be face to face (ie. be based in Malaysia). We are open to perhaps consider if you are open to working remotely to start with, given travel constraints, but eventually move to KL.