Company Overview
ESET develops software solutions that deliver instant, comprehensive protection against evolving computer security threats. We pioneered and continue to lead the industry in proactive threat detection. ESET NOD32® Antivirus, our flagship product, consistently achieves the highest accolades in all types of comparative testing and is the foundational product that builds out the ESET product line to include ESET Smart Security.
Sold in more than 202 countries and territories, ESET has global headquarters in Bratislava, Slovakia, with distribution headquarters for the Americas located in San Diego, California.
The APAC region has its base in Singapore and regional offices in Tokyo, Sydney, the SAARC region and is represented by an extensive global partner network.
What you will do
At ESET, the Digital E-commerce Specialist plays a key role in curating and designing ESET’s online and digital touchpoints for selected in-house managed markets across the APAC region.
Responsibilities:
Grow eCommerce business by improving online customer experience which includes conversion optimization, website UI/UX improvements, and multi-touchpoint communications through digital marketing (SEM, SEO, Social Media, Email Marketing, and Affiliate Marketing/Programs).
Work with the marketing and sales team to ideate, plan, manage and lead the deployment of online marketing and lead generation campaigns, initiatives, and business opportunities/partnerships for both Consumer and Business segments.
Work with external departments and agencies to localize/translate assets and deploy said content for online marketing campaigns, websites, eCommerce, and online marketplace.
Analyse and generate monthly/campaign-specific reports to determine the effectiveness of campaigns/initiatives and recommend suggestions and actionable steps from data-driven insights.
Implement Google Analytics and common conversion optimization tools such as Hotjar for quantitative and qualitative analysis.
Collaborate and work with local/HQ teams to analyse key eCommerce and business metrics to optimize the conversion funnel. Engage UI/UX, Analytics and various stakeholders to develop wireframes, document user journeys, process flows, develop A/B test plans/ideas and conversion funnel analysis to optimize conversions.
Responsible for the revenue growth of ESET eCommerce and online marketplace platforms. Recommend and suggest platform-specific promotions and sales mechanics that are relevant to the local market.
Work with the sales and marketing teams to drive digital sales throughout the sales opportunity funnel in APAC region.
Report regularly on program performance, build dashboards to measure performance, and make optimization recommendations.
Consistently test, iterate and optimize eCommerce programs with the goal of improving performance and suggesting the development of future initiatives.
Proactively identify and introduce new consumer trends, media opportunities and key learnings across APAC markets.
Take on any other responsibilities and tasks as assigned.
What will help you stand out from the rest
2 to 4 years’ experience years in end-to-end eCommerce / digital marketing experience
Ability to translate customer insights into marketing activities that achieve tangible results
Strong analytical and problem-solving skills, including the ability to synthesise quantitative and qualitative business insights about various eCommerce programs for sales growth
Fluency in written and spoken English as well as ability to read simplified Chinese required to do translation work as part of the incumbent’s responsibilities
Prior experience working in an interactive agency in project management preferred
Prior experience in B2B online lead generation or Account Based Marketing preferred
Google Ads and Google Analytics Certified (preferred)
At least 1 year of experience in the execution and optimisation of paid Social Media ads (Facebook/Instagram/LinkedIn/TikTok) preferred
Basic CMS experience would be a plus but not compulsory
General knowledge of design applications (i.e. Photoshop)
Familiarity with Google Analytics, Google Ads console, inVision and similar applications