[AIT] Digital Product Manager (Beginner) (MAX 3940)

Location: Singapore
Contact email: careersrise@bcg.com
Job ref: MAX 3940
Published: 11 days ago
Startdate: 05 July 2024 - 05 July 2024

Job Title: Digital Product Manager (Beginner) (MAX 3940)

Work Location: Central

Contract Type: 12 months contract

Headcounts: 1

Monthly salary: $2700 - $4500

Job Description

1. Develop Digital Product Proposition:
§ Partner with Product to formulate sound digital product proposition that appeals to customers
§ Conduct small experiments to assess market acceptance and iterate continuously to achieve the desired outcome

2. Design Customer Journey with data in mind:
§ Work closely with a wide range of stakeholders on customer immersions to understand customer job to be done and define a digital experience that truly meet customers’ needs across different digital touchpoints
§ Drive customer immersions by listening to customer feedbacks and conduct researches on the best and evolving market practice to define the most efficient/customer-friendly UI experience
§ Study customer profile, segment & transactional behaviours. Be prepared to speak to customer to gain a better & deeper insight to the problem statement & opportunity

3. Take charge in Online Channel Share:
§ Develop ideas to grow online acquisition channel share by leveraging on our digital platforms
§ Analyse and leverage on internal Data to identify areas of opportunities to increase penetration of digital adoption
§ Engage Product and Business Analytics on targeted marketing campaigns to target the right customers

4. Drive digital initiatives in the personal investing space:
§ Lead/coordinate the development of key digital initiatives with various stakeholders from onboarding till fulfilment.
§ Understand market situation and use data to propose enhancement recommendations
§ Support post-implementation tasks such as user training to touch-points, production problem investigation and escalation