Assistant Vice President, Digital Marketing

Discipline: Digital Marketing
Job type: Permanent
Contact email: career@bcg-rise.com
Job ref: 305552
Published: about 1 month ago

About us
KSK has taken impeccable strides to set new benchmarks and push boundaries throughout the property, insurance industries and tech related plays with our network of companies.

As a future forward lifestyle and design property company, KSK Land sets to elevate the art of living in Southeast Asia with its maiden project, 8 Conlay, which reflects the Company’s aspirations in delivering bespoke properties that prioritize design, craftsmanship and lifestyle with an integrated development that will welcome a new generation of the world’s pioneers and trailblazers to the heart of Kuala Lumpur.

Are you a Trailblazer?
At KSK, we shape innovators, leaders and challengers. As a game-changer in the insurance, property and tech space across Southeast Asia, we are looking for talents to join us on an exciting journey of growth.

If you are one of these individuals, embark on your career journey with us.

What will you do?

As Assistant Vice President of Digital Marketing, you are responsible for…

  • Assisting in the development and implementation of the ongoing Digital Marketing strategy that is particularly focused on SEM and SEO initiatives for the China and Hong Kong markets.

  •  Supporting the hands-on implementation of SEO related efforts onto KSK Land website and other product websites.

  • Providing expertise and support in SEM strategies and implementations. Where needed to aid in the development of campaigns.

  • Managing highly relevant content and campaigns.

  • Monitoring campaigns performance and conversion, and making optimization adjustments

  • Generating and distributing regular reports with needed insights using SEM programs, Google Analytics, and other analytics sources for the China and Hong Kong markets

  • Collaborating across the organization to create robust and effective marketing campaigns

  • Making recommendations and/or appropriate adjustments based on data and analytics to increase campaign performance in the China and Hong Kong markets

  • Modifying ad copy, targeting, and ad extensions

  • Monitoring SEM budget and media planning

  • Carrying sales KPI

What we need?

We are looking for individuals who possess the following…

  • Bachelor's degree in Marketing or related field

  • At least 3 years or more SEO and SEM experience. Strong emphasis and prior success on organic search optimization

  • Experience in the China market and preferably Hong Kong market as well

  • Experience in using various channels such as Weibo, WeChat, Baidu, etc

  • Fluent in English and Mandarin

  • Excellent project management and communication skills.

  • Knowledge of business intelligence software, ad platforms, SEO best practices, social networks, etc.