[CIMB] Marketing Specialist SG

Location: Singapore
Job type: Permanent
Contact email: careersrise@bcg.com
Job ref: 18487
Published: about 1 month ago
Startdate: 23 January 2024 - 23 January 2024

Responsibilities

  • Collaborate with cross-functional teams to develop comprehensive marketing strategies that align with business goals

  • Lead and drive integrated and/or digital led marketing campaigns to meet business results, and brand health metric targets 

  • Utilize your deep understanding of marketing principles and industry trends to create and execute compelling campaigns across various channels 

  • Plan and manage end-to-end campaign lifecycles, ensuring seamless execution from ideation to analysis, including building landing pages, microsites to enhance user experience and conversion rates 

  • Monitor and analyse key performance indicators (KPIs) to assess the effectiveness of marketing/digital campaigns

  • Leverage analytics to make data-driven recommendations for optimisation to meet business objectives/results

  • Regularly report campaign progress, insights, and key findings and actionable recommendations to key stakeholders, including senior management 

  • Conduct thorough market research to identify customer needs, preferences, and competitor activities, informing future campaign strategies 

  • Oversee the development of creative assets, collaborating with design and content teams, both internal and external agencies to ensure alignment with campaign objectives and create impactful marketing assets

  • Work with relevant leads from UX, Public Relations, Events, Customer Experience where relevant to optimise user experience, tailor content for marketing programs to drive higher conversions, usage and customer engagement

  • Plan and execute events for target customer segments to drive engagement and align with strategic priorities

  • Manage relationships with external vendors, agencies, and partners to support campaign 

  • execution, performance tracking and events management

  • Stay up-to-date with emerging marketing trends, technologies and tools, recommending innovative solutions to enhance campaign effectiveness 

Qualifications

  • Min. Bachelor's Degree, preferably in Marketing, Business or Communications

  • Min. 5 to 8 years of experience in marketing campaign management (both planning and executions), communications and events management in B2C and B2B, digital and/or growth marketing

  • Candidates with Banking Experience will be advantageous

  • Strong analytical skills to interpret data, generate insights, and make data-driven decisions 

  • Excellent communication and interpersonal skills to liaise with cross-functional teams and present campaign updates to stakeholders 

  • Proficiency in using marketing automation platforms, analytics tools, and other relevant software would be a plus

  • Good grasp of AEM, Google Analytics, SEM/SEO, Content and Social Media Marketing

  • Exceptional project management abilities to manage multiple campaigns simultaneously and meet deadlines 

  • Creative mindset with the ability to generate fresh ideas that resonate with our target audience 

  • Good command of Chinese, both spoken and written would be an added advantage

  • Excellent knowledge and good hands-on experience of digital marketing and social media platforms 

  • Highly motivated, able to function effectively in a high pressure, multi-task environment and adhere to deadlines

  • Good team player

  • Resourceful, positive thinker and problem solver