[Crimson Education] Event Executive

Location: Singapore
Contact email: careersrise@bcg.com
Published: 13 days ago
Startdate: 03 July 2024 - 03 July 2024

​Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow. We’re now in 28 markets and have an ambitious team of 700 that’s rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathway.

To support our students, we have built / purpose of role 

This is a full-time position based in the Singapore office. The purpose of this role is to drive and increase revenue generated from events, through increasing local awareness and targeted lead generation.

What are the main responsibilities for this role?

  • Generating event marketing ideas and owning marketing initiatives. Driving quality leads into consultations with the local sales team.

  • Responsible for achieving events’ KPI targets including sales revenue within assigned marketing budgets.

  • Plan and execute webinars & in-person marketing events, seminars and public relations activities based on timeliness and sales forecasts.

  • Develop experiential marketing strategies and channels.

  • Liaise with the local sales team to track the sales funnel and receive feedback to ensure that the ongoing marketing activities are bringing in sales opportunities.

  • Work with the regional and global marketing & product teams in providing feedback on market trends and initiatives to improve revenue.

  • Responsible for organizing events or camps at partner schools.

  • Work closely with the sales team to create effective pitching.

  • Analyze market trends and relevant data on the key competitors' marketing activities.

  • Track results from events and summarize relevant KPIs.

  • Oversee the production of all event marketing materials, including print, digital, and social media.

  • Coordinate with suppliers for event logistics.

What skills and experience are required?

  • 3+ years of marketing and/or industry experience

  • Creative thinking and project management skills - You love exploring new ideas and can see a project through from start to finish on time

  • Impeccable communications and storytelling skills

  • Deep understanding of the Singapore market and local marketing scene

  • High learning agility and growth mindset – comfort in a fast-paced, high-growth environment

  • Knowledge of the US/UK university admission process will be an advantage

Why work for Crimson?

  • Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work

  • Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

  • $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!

  • Psychologist on staff

  • Insightful fireside chats and workshops to help support our high performing and ambitious team

  • Radical Candor is a feedback approach we live by

  • We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!