ABOUT SPARKLINE:
We are a boutique digital analytics company that consults with Fortune 500 businesses, our mantra is to be a trusted partner, strategic asset and integral part of our Client’s business. We help big businesses use data to understand their customer’s behaviour, derive insights to optimize online experiences and drive profitability from their digital channels.
We are flat in structure, lean in size and yet mighty in our goals and achievements! We often refer to ourselves as the ‘Independent to beat’ within our Industry, we are immensely proud of who we are....who we all are.
We hire people who are passionate, ready to roll up their sleeves and move at lightning pace to get the job done, to fail fast yet learn faster and to accelerate the growth of our clients and our business and its people.
OUR DNA & OUR CULTURE!
Passion
For data/digital and the value it brings to both consumers and businesses.
Dedication
To become a value based partner (not vendor), and deliver above and beyond customer expectations.
Humility
To fail fast, with integrity, good intent and transparency
Curiosity
Explore the possibilities and the opportunities for the information you are given. Ask business questions, be hungry for the information that delivers value to Sparkline customers and helps to grow their businesses.
Creativity
To see beyond the answer and understand ways in which businesses can use insights in a variety of ways to reach potential customers more effectively.
Embrace Change
Charles Darwin said; ‘It’s not the strongest or the most intelligent who will survive, but those that can best manage change’.
THE ROLE
Our Digital Data Analysts are passionate about helping our Client’s use data to develop a multi-view of their customer and deliver improvements across the customer journey to achieve competitive advantage and amazing customer experiences.
Our Analysts build a working knowledge of the Client’s business, leverage industry knowledge and analytics techniques to provide creative solutions to solve real business problems. As a passionate storyteller you can present your insights in the form of a narrative. You are comfortable across all communication channels and can tailor your message to help cross functional stakeholders connect with the bigger picture.
THE PERSON:
Sounds like an exciting opportunity right? It is, for the right person, it is! You will be a creative problem solver, resourceful in getting things done, and productive when working independently or collaboratively taking on the following core responsibilities:
Interpret data, analyze results using statistical techniques and provide ongoing reports
Gather and process raw data at scale (including writing ETL scripts, calling APIs, writing SQL queries, etc.)
Creative analytical mindset with the ability to think ‘outside of the box’
Develop key reports, dashboards and presentation decks on measure KPI performances for numerous clients across the digital industry.
Provide key insights to optimize ROI performance and identify learnings for future ROI
Support business decisions with ad hoc analysis as needed and be seen as a trusted advisor and consultant to our valued Regional customers
YOU WILL BRING:
Ideally a degree in the fields of Computer Science or Digital Marketing
Strong analytical skills with the ability to collect, analyze, and present the information with attention to detail and accuracy for reporting and communications.
Prior experience in consulting is a bonus, to be able to offer clients clear insights into their data with a commercial lens to understand the business impact/opportunities
Previous Stakeholder Management experience would be a distinct advantage, ideally external stakeholders
Exposure across Verticals of business that would be deemed ‘digital first’ would be ideal with a clear understanding of the complexities of Digital Customer Journeys
Understand the MarTech landscape and expertise in the main channels of online acquisition; Advertising (Search Engines, SEO, SEM, Bid-management Tools, AdExchange etc), Marketing (Display, Content, Email etc), Social Media (Facebook, Twitter, YouTube etc), eCommerce and optimisation (A/B testing tools).
2 years working knowledge in BigQuery or any other SQL instances would be preferred along with any other programming languages used in data cleansing, gathering and engineering projects such as R/Python would be a distinct advantage
Working knowledge in BI/Visualization tools such as Data studio/ Power BI/ Tableau is beneficial.
Certified in Google analytics (required) and/or Adobe analytics (preferred)
Fluent in English. Knowledge of a second language language (such as Mandarin, Cantonese, Vietnamese, Bahasa) is preferred