Digital Banking Growth and Engagement Specialist SG (CIMB)

Job ref: 14604
Published: about 1 month ago
Startdate: 14 January 2025 - 14 January 2025

Responsibilities:

Business Performance and Management

  • To evaluate and identify customers' needs and provide solutions/options in the area of digital sales journey.

  • Analyze Mass customer base and identify cross-sell opportunity, follow by curating sales campaigns that will aid in the cross-sell effort.

  • Engagement of existing customer base through digital campaigns that will lead to increased Clicks app usage and traffic flow to corporate site.

  • Management and organization of campaigns/webinars.

  • Tracking and analysis of campaigns/seminar which includes ROI, success factor and documentation.

  • Liaison for cross border initiatives (mainly SGMY), includes management and organization.

  • Market research and analysis on current customer trends, digital trends which will be referenced for future campaigns.

  • Ensure completeness and accuracy in campaigns’ execution.

Regulatory Compliance

  • Ensure compliance with Group Policy and Standards and procedures of the Bank.

  • Ensure proper screening of vendors that will be utilized for external events.

Requirements:

Qualifications

  • Degree or Diploma, from a local institution

Competencies/Skills

  • Networking

  • Negotiation

  • Self starter

  • Good articulation 

  • Well versed in digital banking

  • Good presentation skills

  • Proficiency in MS Word/Excel/PowerPoint