(Saladstop) Digital Marketing Director

Location: Singapore
Discipline: Digital Marketing
Job type: Permanent
Contact email: career@bcg-rise.com
Job ref: 267672
Published: over 1 year ago
About Salad Stop 
Our family came together with a shared dream – a more conscious way of eating that is truly good. SaladStop! was founded in 2009 with the aim of bringing a new dimension to salads and a new approach to fast food. We currently operate in Singapore, Philippines, Hong Kong, Indonesia, Japan, Spain, Korea and Vietnam. As we expand our footprint in the region, we remain committed to ending ‘pre-made culture’ and ensuring a more conscious way of eating. For us, every bowl that you enjoy is the result and catalyst of a positive cycle of change.
Eating wide awake is our commitment to finding the best possible ingredients to feed the mind and body by taking into consideration the environment as well as the food chain.
In a world where speed, time and money is paramount, we sometimes get carried away and forget to appreciate the things that fuel us and keep us going – our own food. We want people to stop and think about their food and understand where it came from.
We seek out like-minded partners who share our commitment to sustainable sourcing, whilst still delivering the freshest ingredients possible. We keep sustainability at the forefront of operations, by reducing the amount of plastic and packaging that is used to store, package, deliver and serve our food. Various rewards and options have been made available for customers to help them make more eco-friendly choices at SaladStop!; from our B-Y-O and no plastic initiatives to our Green Everyday campaign.
Our goal is to empower customers with the resources and information to eat better. Customers have full access to the nutritional facts and serving portions of all menu items, as well as carbon footprint information on the SaladStop! website. Allowing them to take control of the nutritional value and environmental impact of their meals.
The Eat Wide Awake movement is all about revolutionising attitudes towards food, and moving towards greater transparency in the food industry.
Digital Marketing Director
We are looking for a dynamic marketing leader to spearhead our digital marketing efforts. The successful candidate will have exceptional technical and marketing skills to lead the digital marketing team to create and develop our brand story and values in the digital space. 
  • Motivate, develop and oversee the marketing team. As a senior leader, you will step up to co-lead Fresh Creation Holdings together with the Management Team
  • Evaluate and develop the brand story, corporate identity, marketing strategy and marketing plan for all brands under Fresh Creation Holdings
  • Strengthen brand positioning through evaluation and research of competitors, and ensure consistent presentation. 
  • Strategize and execute digital marketing plan, developing customer experience, defining digital channels and creating creative digital content
  • Segment data and understand digital touch points’ contribution to sales conversions. Drive innovative customer experience at touch points to create awareness, call for action, convert to customers, customer retention and build customer loyalty
  • Develop plans and budgets for marketing/communications/PR program and its activities, monitor progress, evaluate performance and measure results
  • Budget and control expenditures for R&D appropriations, ROI, P&L projections and performance evaluation
  • Planning, executing and adapting menu calendar and producing city specific content (if required)
  • Develop and oversee overall performance marketing strategy, including creating and managing SEM campaigns, social media advertising, ensuring top organic search ranking positions, and regularly review and optimise of ROAS 
  • Reviewing analytics report from multiple channels and platforms and recommend optimisation action plans to marketing team
  • Developing and adapting communications specific to local and regional markets (if required)
  • Work closely with external tech vendors and in-house tech team 
  • Work closely with 3rd party delivery partners (e.g. Grab, Deliveroo, etc), and analyse data from these platforms
  • Identify new and upcoming media outlets, promotional mechanisms and potential B2B partners
  • Attend relevant networking events to build database of potential clients and partners, build and develop relations with vendors and business partners
The right candidate should find it easy to bridge corporate and start-up culture. You are ready to be hands on with your campaigns, able to work independently and solve problems with creative solutions. 
  • Bachelor’s or Master’s degree in Business, Marketing or 
  • 5 - 7 years of marketing experience in F&B, retail, food delivery, e-commerce platforms or a high growth digital service. 
  • Proven experience of leading a marketing team for a minimum of 3 years
  • Knowledge and proficiency in Google analytics, Google Data Studio, SEO/SEM, CRM software, social media marketing, mobile marketing, traffic generation and digital eco-systems.
  • Google certifications will be advantageous
  • Ability to work well in a fast environment and collaborate with international markets 
  • Excellent analytical and management skills
  • Demonstrate integrity and good work ethics
  • Strong organisational skills and ability to manage multiple projects simultaneously
  • Great “can do” attitude and personable personality