Overall Job Description:
The candidate will be responsible for the execution of digital marketing campaigns for FairPrice Online eCommerce platform. The Marketing Manager will build and execute on high-speed continuous campaigns to drive transactions, engagement and user base growth.
He/She will be responsible for leading (end-to-end) mass and key segment-targeted marketing campaigns, planning the annual campaign calendar and growing a loyal user base. He/she will also work on increasing & communicating the value proposition of FairPrice’s online loyalty programme.
Design, build and execute marketing campaigns at high velocity, measuring effect and delivering optimization
Work with appointed agencies, product teams and other key stakeholders to develop, strategize, manage and execute marketing campaigns across, with focus on driving orders, revenue and AOV
Collaborate with design agencies and internal design team to develop and execute all required creatives (from banners to rich media)
Work with internal stakeholders & media buying agencies on budgeting, media plans and per channel spending distribution
Ensure consistency across campaigns in creative assets, messaging, and strategy
Monitor and report campaign efficiency – measuring return on marketing spending, reach and meeting of campaign objectives (ROI, CPA targets)
Develop forecasts and budgets from various paid media channels, acting on optimization decisions quickly
Monitor competitor campaigns to derive insights and recommendations
At least 3 - 5 years of experience in campaign management for eCommerce, consultancy or MNC with sizeable digital marketing portfolio
Hands-on experience in e-mail marketing, content marketing, campaign management and online advertising
Hands-on experience in building and executing data-driven, multi-channel campaigns and leveraging marketing automation technology
Must have an analytical mind, be numbers driven & have analytics skills & experience.
Proficiency in excel is a must, familiarity with GA360, Data Studio and SQL is a plus
Comfortable managing multiple projects and tight timelines
Strong managerial skills combined with team player attitude and ability to collaborate effectively with a variety of internal stakeholders
Possess the ability to inspire and influence key internal and external stakeholders to build and manage wider relationships
Highly-motivated, change champions looking for a fast paced and dynamic team environment with the opportunity to learn and grow professionally
Digital savvy, creative and is updated with latest eCommerce trends
Possess a good learning and can do attitude with attention to details and strong problem solving skills