Digital Marketing Manager (Campaigns & Digital Loyalty)

Location Singapore
Discipline: Digital Marketing
Job type: Permanent
Contact email:
Job ref: 275999
Published: about 2 months ago

Overall Job Description:
The candidate will be responsible for the execution of digital marketing campaigns for FairPrice Online eCommerce platform. The Marketing Manager will build and execute on high-speed continuous campaigns to drive transactions, engagement and user base growth.
He/She will be responsible for leading (end-to-end) mass and key segment-targeted marketing campaigns, planning the annual campaign calendar and growing a loyal user base. He/she will also work on increasing & communicating the value proposition of FairPrice’s online loyalty programme.
Primary Responsibilities

  • Design, build and execute marketing campaigns at high velocity, measuring effect and delivering optimization

  • Work with appointed agencies, product teams and other key stakeholders to develop, strategize, manage and execute marketing campaigns across, with focus on driving orders, revenue and AOV

  • Collaborate with design agencies and internal design team to develop and execute all required creatives (from banners to rich media)

  • Work with internal stakeholders & media buying agencies on budgeting, media plans and per channel spending distribution

  • Ensure consistency across campaigns in creative assets, messaging, and strategy

  • Monitor and report campaign efficiency – measuring return on marketing spending, reach and meeting of campaign objectives (ROI, CPA targets)

  • Develop forecasts and budgets from various paid media channels, acting on optimization decisions quickly

  • Monitor competitor campaigns to derive insights and recommendations

Job Specifications/Competencies:

  • At least 3 - 5 years of experience in campaign management for eCommerce, consultancy or MNC with sizeable digital marketing portfolio

  • Hands-on experience in e-mail marketing, content marketing, campaign management and online advertising

  • Hands-on experience in building and executing data-driven, multi-channel campaigns and leveraging marketing automation technology

  • Must have an analytical mind, be numbers driven & have analytics skills & experience.

  • Proficiency in excel is a must, familiarity with GA360, Data Studio and SQL is a plus

  • Comfortable managing multiple projects and tight timelines

  • Strong managerial skills combined with team player attitude and ability to collaborate effectively with a variety of internal stakeholders

  • Possess the ability to inspire and influence key internal and external stakeholders to build and manage wider relationships

  • Highly-motivated, change champions looking for a fast paced and dynamic team environment with the opportunity to learn and grow professionally

  • Digital savvy, creative and is updated with latest eCommerce trends

  • Possess a good learning and can do attitude with attention to details and strong problem solving skills