(East) Digital Media Manager

Location: Singapore
Discipline: Digital Marketing
Job type: Permanent
Contact email: career@bcg-rise.com
Job ref: 400973
Published: 7 months ago
EAST is a data-driven marketing agency, bringing together Creativity and Tech, Analytics and Content. We’re about empowering creativity with data.
 
We’re an international outfit of energetic people across fields from advertising, data science, technology, consulting to content creation who got together to chase new ideas and new innovations on the frontier. An agency that draws on and learns from each other’s experiences. No better way to learn new things than to work alongside and within a diverse pool. 

The ideal match for our culture is self-starting, resourceful in all conditions, delights in the fine details of their craft, and works quickly and flexibly to get the job done. Humility and collaboration are also a big part of your DNA. Sounds like you? Please say hi. This position can be remote as long as you’re in the same time zone. 

Great Things about EAST 
  • Individualism (trust in your work and execution) with the support of the entire team
  • A team that lets their hair down and has fun
Your Day-to-Day 
  • Develop paid media strategy across a range of digital channels
  • Create tactical plans to deliver on strategy
  • Manage the end-to-end media campaign planning process from strategy to planning, execution, optimization and reporting across a variety of tactics including display, retargeting, dynamic display, search and social as well as programmatic and ABM targeting. 
  • Master ad tools of key channels including Google Ads (search and display network), Facebook Ads, and LinkedIn Ads 
  • Respond to client (internal and external) briefs 
  • Measure and report performance of digital campaigns and assess against goals (key metrics and KPIs) on a regular basis 
  • Create and present on-time reports to clients on key metrics and agreed KPIs 
  • Evaluate the results of campaigns to ensure they meet clients’ goals and to gain learning for future planning 
  • Assist in growing strategic accounts by fostering relationships, and identifying and proposing new service opportunities
What You’ll Need Ideally 
  • 2-4 years experience in advertising and/or campaign management, with a focus on digital marketing and digital media 
  • Google Ads Search & Google Ads Fundamentals Certified 
  • Facebook Blueprint Certified 
  • Past experience with managing DV360 or Programmatic campaigns would be a plus
  •  Experience creating, executing and optimizing successful paid marketing campaigns
  • Understanding of the role of media within the customer journey from building awareness, driving engagement, nurturing and converting into leads and pipeline 
  • Bachelor’s degree in Marketing, Business, Economics, Statistics or other related fields or equivalent professional experience
  • Deep interest in brand management, digital marketing and content creation 
  • Ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI 
  • Good interpersonal, presentation and negotiation skills 
  • Experience in data analysis with a high level of comfort discussing and presenting data
  • A proactive and organized self-starter with a flexible and agile approach