(ESET) Digital Ecommerce Specialist

Location: Singapore
Discipline: Digital Marketing
Job type: Permanent
Contact email: career@bcg-rise.com
Job ref: 475000
Published: about 2 months ago
Company Overview

For more than 30 years, ESET® has been developing industry-leading IT security software and services for businesses and consumers worldwide. With solutions ranging from endpoint and mobile security to encryption and two-factor authentication, ESET’s high-performing, easy-to-use products give consumers and businesses the peace of mind to enjoy the full potential of their technology.

ESET unobtrusively protects and monitors 24/7, updating defences in real time to keep users safe and businesses running without interruption. Evolving threats require an evolving IT security company.

Backed by R&D centres worldwide, ESET is the first IT security company to earn 100 Virus Bulletin VB100 awards, identifying every single “in-the-wild” malware without interruption since 2003.

General Position Overview

At ESET, the Digital E-commerce Specialist plays a key role in managing regional in-house online stores as well as optimizing digital campaigns through online paid, organic and affiliate channels to craft an integrated marketing strategy.

This role works closely with the Digital Marketing Strategist and the APJ marketing team in building digital capabilities and piloting new online and digital initiatives across the region to support B2B and B2C revenue generation, brand engagement and conversion optimization.

What you will do:

• Grow the ecommerce business by improving online customer experience (i.e. website UI/UX improvements, multi-touchpoint communications through digital marketing - SEM, SEO, Social Media, Email Marketing and Affiliate Marketing/Programs).

• Execute, and manage online-marketing initiatives to drive online sales and promote brand image (search engine, social media, email marketing and other online marketing campaigns) for the APAC region, in collaboration with marketing team.

• Work in cross-functional teams with members across UI/UX, Analytics, Online Advertising, Marketing Automation, Product and Operations to identify gaps and propose improvements.

• Execute campaigns and promotions across online stores while monitoring performance using analytics tools to track on-site and off-site conversions, identify issues in drop-offs to increase online revenue.

• Work with internal and external stakeholders to manage SEO-related content updates and keep track of multiple ongoing online initiatives

• Analyze web analytics reports, determine the efficacy of campaigns and make data-driven recommendations (i.e, Google Analytics reports, social media reports, email campaign reports, business intelligence reports)

• Partner with internal teams, external agencies and vendors to align and execute paid online strategy and to deliver best in class visual and written communications.

• Work with Marcomm Manager to grow engagement, reach, community audience, and impact through paid social campaigns that meet ESET’s social media objectives.

• Localize website content and online store while working with departments and 3rd party vendors to implement changes on ESET inhouse managed markets.

• Engage UI/UX, Analytics and various stakeholders to develop wireframes, document user journeys, process flows, develop A/B test plans/ideas and conversion funnel analysis to optimize conversions.

• Conduct competitor analysis and monitoring by keeping abreast of latest industry news, trends and innovations, regularly updating the marketing team on market movements.

• Consolidate compelling reports that identify effective strategies, openly
sharing/collaborating with internal/external stakeholders

Requirements

• (Preferred) BSc/BA in marketing, communications or equivalent
• At least 2 to 4 years’ experience with relevant online (Web or Internet Marketing) marketing experience preferred
• Strong analytical skills with experience in analysing and interpreting marketing data, web analytics and/or statistics
• Proactive, driven and enthusiastic, plus the poise and judgment to work regularly with customers and partners
• Digital marketing and social media enthusiasm, awareness of cultural differences and tone of voice.
If you possess any of the following, we’d love to speak with you;
• Prior experience working in an interactive agency in project management
• Google Ads and Google Analytics Certified
• Basic CMS experience
• General knowledge of design applications (i.e. Photoshop)
• Familiarity with Google Analytics, Google Ads console, inVision and similar applications