[GMP] Marketing Executive (West | $4000 | FMCG)

Location: Singapore
Contact email: careersrise@bcg.com
Published: about 1 month ago
Startdate: 17 October 2023 - 17 October 2023


  • Plan, create, and implement marketing campaigns and promotions for both ATL and BTL

  • Prepare, monitor, and present accurate and timely campaign progress and post-mortem report and analysis to measure campaign effectiveness, and derive key learning for business growth and decision-making

  • Liaise, align, and coordinate with internal and external stakeholders to conceptualize and ensure the smooth execution of campaigns

  • Prepare sales sell-in kit and product deck for new product launches

  • Manage A&P budget for the assigned portfolio, forecasting and optimizing spends

  • Work closely with the sales team to develop trade activities and ensure proper trade executions in the retail stores

  • Upkeep marketing data, categories’ assets, and materials (Gather and monitor market and consumer trends and competitive information)

  • Manage and maintain the development of the product packaging designs (Domestic market, Malaysia market & International markets) to ensure correct changes are being implemented and timely submission of artwork

  • Develop new products that are aligned with the business and market needs using relevant market and consumer insights or trends

  • Update & maintain product information, packaging artworks, pack shots, catalogue, corporate website, product specifications and sales listing in materials whenever required


  • Degree in Marketing or relevant field

  • 1-2 years of working experience in marketing

  • Experience in FMCG market will be an added advantage