Responsibilities
Plan, create, and implement marketing campaigns and promotions for both ATL and BTL
Prepare, monitor, and present accurate and timely campaign progress and post-mortem report and analysis to measure campaign effectiveness, and derive key learning for business growth and decision-making
Liaise, align, and coordinate with internal and external stakeholders to conceptualize and ensure the smooth execution of campaigns
Prepare sales sell-in kit and product deck for new product launches
Manage A&P budget for the assigned portfolio, forecasting and optimizing spends
Work closely with the sales team to develop trade activities and ensure proper trade executions in the retail stores
Upkeep marketing data, categories’ assets, and materials (Gather and monitor market and consumer trends and competitive information)
Manage and maintain the development of the product packaging designs (Domestic market, Malaysia market & International markets) to ensure correct changes are being implemented and timely submission of artwork
Develop new products that are aligned with the business and market needs using relevant market and consumer insights or trends
Update & maintain product information, packaging artworks, pack shots, catalogue, corporate website, product specifications and sales listing in materials whenever required
Requirements
Degree in Marketing or relevant field
1-2 years of working experience in marketing
Experience in FMCG market will be an added advantage