A leading women's fashion ecommerce in the region. They have 3 offices across Asia with over 250+ people and has presence across over 15 locations in Asia, ANZ and US and Canada. The team is comprised of like-minded professionals with passion for fashion, skills-extraordinaire in marketing and superior knowledge in technology.
Our client is looking to hire a CRM Manager (Loyalty) to be part of their growing team. Reporting to the VP of Data and Growth, you will be responsible for designing, planning and executing CRM / lifecycle campaigns as well as managing marketing automation
flows and promoting a culture of testing, and continuous optimization. You will also be managing, developing and mentoring a team of 1 – 3 executives.
Other responsibilities would include but would not be limited to:
Planning new initiatives with data and analysis of user behaviour to create segmented campaigns with relevant content, and improve on them with regular and focused testing
Managing third-party platforms, vendor relationships and evaluate new internal tools and third party systems that could drive new optimizations and growth opportunities
Owning achievement and improvement of main growth metrics – customer retention, CLTV, loyalty sign-ups and upgrades, loyalty programmes and CRM initiatives ROI
At least 5 years of relevant work experience in performance marketing and in SEO with a minimum of 1 year in team lead capacity
Experience working in a fast-growing consumer company, with passion in ecommerce, fashion or retail
Experience scaling customer acquisition, and driving CLTV while managing budget
Experience defining, executing, and iterating a growth strategy
Proficient in Excel, and experience with SQL and data analytics tools
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