Junior or Senior Digital Media Planner

Location: Singapore
Discipline: Digital Marketing
Job type: Permanent
Contact email: career@bcg-rise.com
Job ref: 310633
Published: 16 days ago

Main Responsibilities
As a Planner, you will be responsible to support the team in digital media
planning and operations that focuses on the conversion portion of the marketing funnel.

Planning

  • Assist the Manager to develop media strategy / recommendations and prepare detailed media plan to the clients

  • Drive strategic and tactical innovation across media platforms, including display, video, search, mobile, social and programmatic

  • Engage clients on day-to-day operations and various campaign reports

Digital Operations

  • Work with traders for campaign proposals

  • Book and activate campaigns – both managed service and self-service across various platforms, mainly social and display

  • Digital ad ops including ad trafficking, review of creative assets and tagging

  • Liaise with media owners & clients for material submission

  • Monitor and optimize campaign performance across channels such as Facebook, Display and Google Ads

  • Produce interim and post-campaign reports for clients

  • Work with billing team to ensure that plans are billed correctly in a timely manner

An ideal candidate should possess:

  • 1 - 3 years’ of digital media experience

  • Meticulous, good with numbers and able to organise and prioritise tasks and work under tight timelines

  • Resilient to change and willing to keen to learn new skills

  • Strong communication skills, both written and verbal, with internal and external parties

  • Ready to take up initiatives and ownership of projects

  • Plays well with others and is a team player

  • Competency with Microsoft Excel and PowerPoint