ROLE & PRIMARY RESPONSIBILITIES
Responsibilities
- Operational: Campaign set up, following our trading desk processes (Briefing platform, creative upload, strategies set up, strategy/ audience recommendations etc)
- Optimisation: Campaigns metrics monitoring and optimizations toward our clients’ goals (Branding, traffic, acquisitions, app installs, lead gen) and KPIs.
- Timely monitoring and flagging of pacing issues and delivery,
- Liaise with internal teams and agency partners to develop, execute and sustain successful social campaigns.
- Monitor, track and evaluate campaign performance.
- Reporting and analytics: Reporting and identifying optimisation opportunities and making recommendations to improve campaign results.
- Deliver monthly client reports, verify data accuracy, provide analysis and keep the stakeholders updated on account status.
- Post campaign: closing of campaigns and final reports
- Develop an understanding of the wider social and digital ecosystem (publishers, platform, partners)
- Ideally minimum 1+ year experience in running paid social campaigns (social media planning and buying) for the Senior role and no experience required for the junior role.
- Effective at juggling multiple, competing priorities, and working in a fast-paced, open environment
- Proficient in Facebook/Instagram/Tiktok/Twitter/ LinkedIn Ads Manager (Blueprint Certified is a bonus)
- Willingness to work collaboratively in a team setting, and ability to work independently
- Strong attention to detail
- Strong cultural fit with exemplary professional behaviour and values consistent within our organization
- Fluency in written and verbal English.
- Demonstrated outstanding academic achievement and proven track record of performance excellence both in and outside of the classroom
- Interested in technology