Job Description
Manage and ensure that we meet customers’ needs and requirements
Carry out media, banner, photo shoot and communications on all social media platforms
Strategize and plan marketing activities to maximise return on investment
Carry out data and google analytics, submit weekly sales report
Manage and ensure effective and efficient planning and execution for all web, SEO/SEM, email marketing, social media and advertising campaigns, including updating the website
Suggest benchmark metrics, measure and report monthly performance of all digital marketing campaigns, distribution channel initiatives and access against goals (ROI & KPIs) including end-to-end customer experience across multiple channels and various touchpoints
Strengthen brand presence and customer relationships through social media, monitoring competitors’ presence on social media for performance enhancement
Strategic planning with the Operations Team to develop a cost-effective and efficient marketing activity calendar
Work with Business Analyst for performance measurement and data insights reporting
Any other duties assigned by the management from time to time
Qualifications
Diploma/Degree in Marketing, Communications, Business Administration or an equivalent combination of education and work-related experience
5 years of experience in Marketing
Additional exposure in Hotels, F&B, Advertising agencies, or a combination of any of the above highly desired related industries
Required Skills and Abilities
Demonstrated expertise in digital marketing
Creative and on the pulse for new technology trends in the F&B industry, strategic and analytical
Proficiency in Excel, Word, PowerPoint; Photoshop skills will be a plus
Strong communication skills in English
Team Player and good interpersonal skills
Fundamental project management skills
Ability to multi-task, prioritise and work in a professional manner
Self-starter, problem-solver and able to work independently