(KCK Food Catering) Digital Marketing Specialist

Location: Singapore
Discipline: Digital Marketing
Job type: Permanent
Contact email: careersrise@bcg.com
Published: 6 days ago
Startdate: 18 August 2023 - 18 August 2023

Job Description

  • Manage and ensure that we meet customers’ needs and requirements

  • Carry out media, banner, photo shoot and communications on all social media platforms

  • Strategize and plan marketing activities to maximise return on investment

  • Carry out data and google analytics, submit weekly sales report

  • Manage and ensure effective and efficient planning and execution for all web, SEO/SEM, email marketing, social media and advertising campaigns, including updating the website

  • Suggest benchmark metrics, measure and report monthly performance of all digital marketing campaigns, distribution channel initiatives and access against goals (ROI & KPIs) including end-to-end customer experience across multiple channels and various touchpoints

  • Strengthen brand presence and customer relationships through social media, monitoring competitors’ presence on social media for performance enhancement

  • Strategic planning with the Operations Team to develop a cost-effective and efficient marketing activity calendar

  • Work with Business Analyst for performance measurement and data insights reporting

  • Any other duties assigned by the management from time to time


  • Diploma/Degree in Marketing, Communications, Business Administration or an equivalent combination of education and work-related experience

  • 5 years of experience in Marketing

  • Additional exposure in Hotels, F&B, Advertising agencies, or a combination of any of the above highly desired related industries

Required Skills and Abilities

  • Demonstrated expertise in digital marketing

  • Creative and on the pulse for new technology trends in the F&B industry, strategic and analytical

  • Proficiency in Excel, Word, PowerPoint; Photoshop skills will be a plus

  • Strong communication skills in English

  • Team Player and good interpersonal skills

  • Fundamental project management skills

  • Ability to multi-task, prioritise and work in a professional manner

  • Self-starter, problem-solver and able to work independently