SPH Group Marketing is responsible for developing and executing marketing initiatives for SPH’s Media Brands.
We are looking for a Trade Marketing Manager who will be responsible for driving the division’s B2B activations and engagements with advertisers and the media industry, collaborating closely with cross- divisional teams. He/She needs to stay abreast of industry practices and trends, while contributing to innovative marketing ideas across platforms.
Plan the annual trade marketing roadmap based on briefs of products and solutions from respective stakeholders
Develop and implement a go-to-market strategy for trade marketing campaigns
Conceptualise and execute trade engagements to increase brand visibility and awareness
Raise awareness and increase B2B engagement on social media platforms
Establish rapport and partnerships with trade media
Ability to write relevant communication pieces and marketing collaterals
Experience in working with external vendors such as creative agencies, etc
At least 5 years of experience in brand management, marketing, communications/PR and other related fields
Strong project management skills
Experience in team and stakeholder management
Strong interest and passion in producing a high standard of creative work
Excellent written and oral communication skills
Good knowledge and experience in media industry