Manager, Trade Marketing

Location: Singapore
Discipline: Marketing & Communications
Job type: Permanent
Contact email:
Job ref: 267593
Published: 3 months ago

Business Function
SPH Group Marketing is responsible for developing and executing marketing initiatives for SPH’s Media Brands. 

We are looking for a Trade Marketing Manager who will be responsible for driving the division’s B2B activations and engagements with advertisers and the media industry, collaborating closely with cross- divisional teams. He/She needs to stay abreast of industry practices and trends, while contributing to innovative marketing ideas across platforms.

  • Plan the annual trade marketing roadmap based on briefs of products and solutions from respective stakeholders

  • Develop and implement a go-to-market strategy for trade marketing campaigns 

  • Conceptualise and execute trade engagements to increase brand visibility and awareness

  • Raise awareness and increase B2B engagement on social media platforms

  • Establish rapport and partnerships with trade media

  • Ability to write relevant communication pieces and marketing collaterals  

  • Experience in working with external vendors such as creative agencies, etc

Job Requirements

  • University degree

  • At least 5 years of experience in brand management, marketing, communications/PR and other related fields

  • Strong project management skills 

  • Experience in team and stakeholder management

  • Strong interest and passion in producing a high standard of creative work

  • Excellent written and oral communication skills 

  • Good knowledge and experience in media industry