Marketing Communications Manager, APCJ

Location: Singapore
Discipline: Marketing & Communications
Job type: Permanent
Contact email: career@bcg-rise.com
Job ref: 268383
Published: 3 months ago

Marketing Communications Manager, APCJ

F5 technologies are at the heart of modern applications that are enabling digital transformation across the globe! We give the world’s largest businesses, service providers, governments, and consumer brands the ability to securely deliver every app, anywhere—with confidence. We do this by working collaboratively in an innovative environment, helping each other succeed. We take extraordinary pride in being trusted advisers to our customers, offering the best solutions for their interests. If our mission and culture excite you, we would love to talk with you!


We're looking for an excellent communicator who is armed with cool ideas that can drive conversations and win the word-of-mouth game across Asia Pacific, China & Japan. He or she also has a strong experience in developing and executing high-profile communications programs, managing press/influencer relations and issues management. The role is hands-on, driving proactive and reactive communications from strategy to messaging to execution.


The role is based in Singapore.


Responsibilities:

  • Articulate direction relating to all brand, marketing and communication initiatives

  • Develop over-arching marketing and communications action plans across all marketing disciplines to realize approved strategies.

  • Develop strong brands and build equity that contribute positively to business objectives

  • Create compelling and engaging digital content (case studies, video testimonials, infographics, blogs, slides, customer evidence) and engagement points (web, social, community)

  • Manage customer reference project process which includes consolidation of potential customers, refining questionnaires used to develop compelling and convincing stories, working with functional teams in region and countries, writing and consolidating stories to be shared and promoted.

  • Ensure the brand is represented accurately and messaging is appropriate in all reference materials.

  • Ensure regional participation and increase program adoption and visibility.

  • Promoting products, solutions, and content over social media, in a way that is consistent with F5’s brand and social media strategy

  • Keeping track of data and analyzing the performance of all comms and social programs.

  • Stay current with industry trends and best practices in both social and digital spheres.

  • Oversight and management of appointed marketing agencies (e.g., creative, media, production and digital agencies) and collaborating with other functional teams to deliver global/in-market brand campaigns across multiple channels.


Primary Qualifications:

  • At least 5 years marketing experience in: marketing programs, customer references, paid social media tactics.

  • Deep understanding of what content marketing means for B2B tech brands.

  • Able to present a point of view on what B2B brands need to consider in a content marketing program to either support their brand and sales agendas or balance both.

  • Strong project and program management skills; experience in prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.

  • Poise, discretion, and a demonstrated ability to interact with individuals at all levels of an organization and directly with strategic customers, managing communications with them both individually and as a group.

  • Strong interviewing skills and excellent storytelling skills – the ability to extract key “nuggets” from customer stories to show business impact in a compelling way.

  • Excellent English verbal and proven written communication skills.

  • Additional language knowledge of regional languages e.g.: Mandarin, Japanese, Korean, will be an advantage.

  • Market research background experience is a plus.


Characteristics:

  • Must be highly motivated, energetic, and positive with a proven track record of exceptional results in a team environment.

  • Resourceful, adaptable, and deadline driven.

  • Self-directed and accustomed to working as a virtual team member.

  • Cool under pressure with high-levels of productivity in fast-paced environments.

  • Strong customer service orientation.