Marketing Specialist, Senior

Location: Singapore
Discipline: Marketing & Communications
Job type: Permanent
Contact email: career@bcg-rise.com
Job ref: 300803
Published: about 1 month ago

Join Affinidi and be part of the future of identity: secure, portable and controlled by the individual.

Affinidi empowers individuals and organisations with ownership and control of their verifiable data, to unlock value across borders and platforms.

Leveraging on the building blocks that Affinidi provides, trusted institutions and entities can issue verifiable credentials to customers, which can in turn be shared with other applications to access services in an open and interoperable ecosystem.

Currently undergoing development are three applications that leverage Affinidi’s technology: Safe Travel initiative, a digital medical credentials ecosystem to safely open up international air travel; Trustana, a curated B2B marketplace and trade platform connecting verifiable, international partners for seamless cross-border trade; and Good Worker, an online job matching platform for seasonal workers and employers in India.

Affinidi, along with the applications Trustana and Good Worker, are seeded by Temasek, a global investment company headquartered in Singapore.

We are building a motivated and entrepreneurial team who is passionate about identity, decentralization and technology to make this happen.

What you’ll do

  •  Build Affinidi’s story through impactful storytelling 

  •  Identify opportunities, design and develop marketing campaigns and promotional activities, writing performance reports to grow the business

  • Deliver high-quality marketing work across creative, PR & Media including content/collaterals to support building trust with partners and formulate long-term relationships 

  • Conduct research and analysis across marketing campaigns and initiatives, identifying audiences to drive better campaigns

  • Shape & execute digital marketing initiatives to drive value to audiences and strengthen engagement

  • Drive multiple facets of marketing strategy from social media to launch activation

  • Lead end-to-end virtual events/webinar management from agenda setting to post-event follow-up

  • Drafting and/or editing articles, marketing materials to create print/electronic communications through direct mail/ web content/ brochures for public at large

  • Collaborating closely with key stakeholders to develop engagement initiatives that enhances Affinidi’s role as a thought leader

You should apply if:

  • You have 3-5 years of marketing experience with strong grasp around traditional & digital media.

  • Knowledge around various marketing disciplines: website management, SEO, data analytics, social media, comms and email marketing.

  • Keen sense of market landscape on current events/topics/trends relevant to our business to provide cultural and market-specific insights

  • Excellent communications skills with ability to analyze information and present data in meaningful ways

  • Efficient in a wide variety of marketing softwares such as Hubspot, Hootsuite, Canva etc

  • Flair for creativity and aesthetics to help craft the message and look/feel of campaign materials

  • Great at copy writing -- for press releases, website copy, brochures, posters, menus, e-shots, social media, etc.

  • Excels in delivering campaigns from start to finish

  • Has a good knowledge of social media best practices, social media scheduling and reporting software

  • Exposure to the travel or tech related industry is preferred

  • Must be able to handle pressure in a fast-paced startup environment

Equal Opportunity Statement

 
Our company embraces diversity in all of its forms and fosters an inclusive environment for all people to do the best work of their lives with us. 

We're an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.