(East) Performance Executive/Manager

Location: Singapore
Discipline: HR
Job type: Permanent
Contact email: career@bcg-rise.com
Job ref: 400974
Published: 7 months ago
EAST is a data-driven marketing agency, bringing together Creativity and Tech, Analytics and Content. We’re about empowering creativity with data. 

We’re an international outfit of energetic people across fields from advertising, data science, technology, consulting to content creation who got together to chase new ideas and new innovations on the frontier. An agency that draws on and learns from each other’s experiences. No better way to learn new things than to work alongside and within a diverse pool. 

The ideal match for our culture is self-starting, resourceful in all conditions, delights in the fine details of their craft, and works quickly and flexibly to get the job done. Humility and collaboration are also a big part of your DNA. Sounds like you? Please say hi. This position can be remote as long as you’re in the same time zone. 

Great Things about EAST 
  • Individualism (trust in your work and execution) with the support of the entire team 
  • A team that lets their hair down and has fun
  • Ability to grow within a growing Media Department within the agency
Your Day-to-Day 
  • Manage and execute performance campaigns for key clients within the agency
  • Development of monthly media and testing plans in line with client objectives
  • Supporting Performance Lead / Media Director on strategic planning, new business proposals and tactical planning
  • Hands on management of programmatic campaigns within DSP platforms (DV360, Adobe)
  •  Coordination with DSP partners who provide a managed service and direct buys with publishers (MediaMath, Quantcast, etc.)
  • End to end campaign execution from campaign set up, daily tracking, bid optimization, creative updates and reporting
  • Trafficking of creative for campaigns within Ad Servers
  • Liaising with client, creative team, account leads and internal stakeholders for ongoing campaign updates
  • Respond to client (internal and external) briefs in alignment with Performance Lead / Media Director
  • Reporting of digital campaigns and updating of dashboards to assess performance against goals (key metrics and KPIs) on a regular basis
  • Attend meetings and present on-time reports to clients or internal stakeholders on key metrics and agreed KPIs with evaluation of performance and recommendations for growth / improvement 
  • Keep up to date on latest digital trends and technology updates and provide POV on how these could be used to benefit our clients media / marketing activity
What You’ll Need Ideally 
  • Min 2 years experience in managing performance campaigns, with hands on experience of activating programmatic campaigns in DSP platforms (More experienced candidates considered at Manager level)
  • Past experience with managing Search (Google Ads) or Social (FB / IG) campaigns would be a plus 
  • Experience creating, executing and optimizing successful paid marketing / programmatic campaigns
  • Understanding the role of media within the customer journey from building awareness, driving engagement, nurturing and converting into leads and pipeline
  • Bachelor’s degree in a Marketing / Tech related field or equivalent professional experience 
  • Deep interest in digital marketing and innovation within the industry
  • Ability to analyse and assess campaigns and deliver thoughtful recommendations or solutions
  • Good interpersonal, presentation and negotiation skills
  • Experience in data analysis with a high level of comfort discussing and presenting results - strong Excel / Google Sheets skills and hands on experience with Google DataStudio
  • A proactive and organized self-starter with a flexible and agile approach