Planner / Senior Planner (Digital)

Location: Singapore
Discipline: Digital Marketing
Job type: Permanent
Contact email:
Job ref: 267888
Published: 3 months ago

Company: Publicis Groupe Media & Digital

Job Description
In this age of convergence and empowerment, we are looking for talents who can help our clients reinvent themselves and guide them through their transformation. It demands colourful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption. Come join our Publicis family!

You will be joining a dynamic team that delivers award-winning digital campaigns. If you are strong in delivering and developing exciting digital media solutions while managing the day-to-day planning, buying, implementation, optimization, and reporting requirements to meet client objectives, we want to talk to you!

Main Responsibilities
As a Planner / Senior Planner (Digital), you will be responsible to support your Manager in digital media planning and buying, including:


  • Assist the Manager to develop media strategy, channel/ platform recommendations, and prepare the detailed media flow-plan

  • Leverage available planning tools and liaise with media owners for proposals

  • Engage clients on day to day operations, media trend updates, and various campaign reports on local, regional, and global levels


  • Negotiate with media owners for better rates and value adds

  • Book ads – both managed service and self-service across various platforms

  • Liaise with media vendors and creative agencies for material submission

  • Digital ad ops – campaign set up on self-serve platforms, tagging of ads and client’s site, and ensure ads are properly served and tags are firing

  • Global ops – adhering and following globally set parameters and campaign execution processes while also guiding others

  • Oversee all performance across channels i.e. Search, Social, Programmatic etc.

  • Monitor and optimize performance during campaign period across platforms such as Google Adwords, Facebook, LinkedIn etc.

  • Weekly digital reporting, end of campaign reporting, and reconciliation of final costs for finance billings


  • 1 to 2 years of digital media experience

  • Meticulous, good with numbers, able to organise and prioritise tasks, and work under tight timelines

  • Resilient to change and willing to keen to learn new skills

  • Strong communication skills, written and verbal, with internal and external parties

  • Ready to take up initiatives and ownership of projects

  • Play well with others and are a team player