PR and Content Marketing Manager

Location: Singapore
Discipline: Marketing & Communications
Job type: Permanent
Contact email:
Job ref: 308470
Published: 18 days ago
Key responsibilities:
  • Develop PR & content strategy and Tustana’s tone of voice based on our unique positioning in the b2b cross-border trade industry
  • Collaborate with Trustana’s customers, industrial partners, external experts to create thought-leadership content resources regularly to drive leads, followers, awareness across Trustana’s blog and social media channels
  • Articulate press-worth angles to build the Trustana brand globally in collaboration with appointed PR agency; oversee and manage PR agency to deliver coverage based on Trustana’s vision and projects
  • Source partners from and not limited to the same ecosystem, trade associations, government agencies to co-create content or create cross-marketing campaigns; manage the relationships with partners to foster long-term win-win collaborations 
  • Experience in creating various types of content such as whitepapers, infographics, guides, blogs, video, podcasts etc. by doing desktop researches and interviews
  • Manage the Trustana Blog and provide insights based on post performance to internal teams
Ideal Candidate Requirements:
  • BA/BS degree in marketing/communications or equivalent working experience
  • 8 - 10 years of experience in producing content for b2b businesses and PR, channel-specific knowledge (blog, Facebook, Twitter, etc.) will be a plus
  • Basic knowledge of SEO, i.e. keywords research and ranking and meta title & descriptions
  • Ability to multi-task
  • Excellent communication and English writing skills
  • Critical-thinker and problem-solver