[Robert Walters] Category and Channel Assistant Manager

Location: Singapore
Job type: Permanent
Salary: 5000 to 6600
Contact email: jeon.chan@robertwalters.com.sg
Job ref: TJ1FFK-7A99DF63
Published: about 1 month ago
Startdate: 23 January 2024 - 23 January 2024

An exciting Category and Channel Assistant Manager job opportunity has just become available in the FMCG industry.

About the Category and Channel Assistant Manager Role:
Based in Singapore, you will be responsible for the end-to-end management of a specific category and channel For SEA market. This includes developing and implementing strategies to maximise profitability, driving sales, and meeting business objectives. The role involves collaboration with cross-functional teams, suppliers, and stakeholders to ensure the success of the assigned category and channel.

Key Responsibilities:

  • Develop and implement a comprehensive category and channel strategy aligned with overall business objectives

  • Work in close collaboration with the Consumer Shopper Understanding team to conduct market research to identify trends, consumer preferences, and competitive landscape to identify category and channel opportunities and challenges

  • Translate insights into in-store drivers and create a picture of success and work on the development of a Category Execution Playbook, which in turn could be used as category and channel guidelines in the different markets

  • Analyse sales data and performance metrics to optimise the categories and channel’s performance including share movements, price movements and competition updates

  • Provide monthly analysis and identify opportunities and areas for improvement for the category and channel, which should be shared on regular basis to relevant stakeholders

  • Determine the product assortment within the category and channel, considering market demand and company goals

  • Work in close collaboration with the marketing and country trade marketing team to drive the introduction of new products by projecting the volume assumptions and being part of the creation of the business case

  • Provide launch guidelines like planogram recommendations and insights for strong selling argumentation, which should lead to the final preparation of any new market entry

  • Facilitate new launches in the different markets, and manage the lifecycle of existing products

  • Be responsible for designing point of sales materials for a specific brand for the Southeast Asian markets (centralised materials)

  • Work in close collaboration with the marketing and sales team

  • Build and maintain strong relationships with suppliers and monitor supplier performance, implement improvements as needed in close collaboration with the Point of Sales Manager

  • Collaborate with sales, marketing, and finance teams to achieve overall business goals

  • Communicate category insights and updates to relevant stakeholders and implement corrective actions as needed

To succeed in this role, you must display a good data analytic skillset, agile and adaptable with fast pace environment with four to five years of category/trade marketing experience.

Key Requirements:

  • University degree in business, marketing, or a related field

  • Proven experience in category management, FMCG experience is preferred

  • Good understanding of retail, familiarity with market trends and industry dynamics

  • Strong analytical and strategic thinking skills

  • Solid business acumen, good project management skills

  • Ability to read data and transform it into the business insights

  • Excellent influencing, communication and presentation skills

  • Ability to work collaboratively in a cross-functional environment

  • Experience with Nielsen and other data sources is considered of a strong plus

  • MS Office advanced user

Candidates can expect to join an FMCG company that is progressive and dynamic and a brand which already has a strong reputation in the market.

If you are looking for an opportunity for your career advancement and working with great people, this Category and Channel Assistant Manager role is an opportunity you do not want to miss.

Apply today or contact me to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted. Robert Walters (Singapore) Pte Ltd ROC No.: 199706961E | EA Licence No.: 03C5451 EA Registration No.: R23116145 Jeon Chan​