[Robert Walters] Regional Assistant Brand Manager, APAC

Location: Singapore
Job type: Permanent
Contact email: jeon.chan@robertwalters.com.sg
Job ref: LERM47-39E635C6
Published: about 1 month ago
Startdate: 12 March 2024 - 12 March 2024

​An exciting Regional Assistant Brand Manager, APAC job has just become available in the FMCG industry.

About the Regional Assistant Brand Manager, APAC Role:
Based in Singapore, this role reports to the Head of Marketing, APAC in Singapore. You will be responsible for contributing to the development of APAC brand strategies, working to identify and accelerate new product launch opportunities and for overseeing elements of brand equity on selected brands.

Key Responsibilities:

  • Support the Head of Marketing in identifying new and emerging opportunities based on marketing insights to drive the household category innovation pipeline that will deliver on the organisation’s long-term goals

  • Brand building- Work with International Marketing to understand the global brand strategy and deploy these brand strategies in accordance with local insights

  • Partner with our distributors in the development and execution of a portfolio strategy with an understand on local competitive and channel segmentation

  • Support distributors as needed with global marketing assets deployment and relevant artwork development/ adaptation

  • Support in the development of toolkits (including concept, benefit, claims, copy, key visual, digital banners, social and e-commerce content, etc.).

  • Ensure all in-field materials, strategies and tactics are aligned to drive strategic brand objectives

  • Track ROI measurements for all marketing activities and NPDs to determine performance vs planned goals

  • Support relevant marketing operations in getting products to market

  • Cross-functional collaboration – Ability to understand and effectively communicate with internal and external stakeholders

To succeed in this Regional Assistant Brand Manager, APAC role, you must display a good self- starter skills, agile and adaptable in a fast-paced environment, and equipped with good problem-solving skills.

Key Requirements:

  • A college degree (bachelor’s, preferably with some business focus)

  • Minimum of three years' brand management with an international consumer goods company. NPD experience is a plus

  • Experience in digital marketing and e-commerce preferred

Candidates can expect to join a FMCG Company that is progressive and dynamic and an organisation which already has a strong reputation in the market.

If you are looking for an opportunity for your career advancement and working with great people, this Regional Assistant Brand Manager, APAC role is an opportunity you do not want to miss.

Apply today or contact me to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted. Robert Walters (Singapore) Pte Ltd ROC No.: 199706961E | EA Licence No.: 03C5451 EA Registration No.: R23116145 Jeon Chan