[Robert Walters] Senior Marketing Manager

Location: Singapore
Job type: Permanent
Contact email: lingxiang.lee@robertwalters.com.sg
Job ref: CB14XO-1BC6ED12
Published: 30 days ago
Startdate: 14 May 2024 - 14 May 2024

​Our client is seeking a dynamic and experienced Senior Marketing Manager to join their team. This role offers an exciting opportunity to contribute to the development of the school’s marketing strategy, supporting its enrolment growth agenda. The successful candidate will be responsible for developing and managing multi-channel tactical marketing campaigns, generating high-quality admissions leads from multiple target segments.

As a Senior Marketing Manager, you will play a pivotal role in shaping our client's brand presence. You will work closely with the Director of Admissions & Marketing to develop a robust marketing strategy that aligns with the school's growth objectives. Your responsibilities will include developing a comprehensive multi-channel prospective customer marketing program, owning relationships with digital stakeholders, refining the digital marketing mix, project managing promotional activities, identifying feeder relationships within the community, and organising admissions events.

  • Work closely with the Director of Admissions & Marketing to develop a marketing strategy that supports the school's growth

  • Develop a comprehensive multi-channel prospective customer marketing program

  • Monitor competitor performance to support school development plan and marketing initiatives

  • Own the relationship with digital stakeholders and agencies both locally and globally

  • Refine and revise the digital marketing mix in line with key objectives and budgets

  • Identify (school and non-school based) relationships within the local community and establish close working partnerships to generate new leads

The ideal candidate for this position is an experienced marketing professional with a degree in marketing, communications or a related field. You will have at least 5 years of experience in marketing, either within digital agencies or client-side. Your sound knowledge of working with segmented customer bases to implement customer-focused strategies will be crucial in this role. Excellent written and verbal communication skills are also required.

  • Degree level qualification in marketing, communications or related field

  • 5+ years of working experience in marketing in the education sector

  • Sound knowledge of working with segmented customer base to implement customer focused strategies

  • Commercially astute with a very good understanding of financial metrics

  • A sound knowledge of the full marketing mix including strategy development and planning, campaign development, measurement and tracking, optimization

  • Excellent written and verbal communication skills with the ability to write high quality marketing copy

Our client is an international school that is committed to safeguarding and promoting the welfare of children. They offer a supportive and inclusive work environment where every member of staff has a part to play in their ongoing success. The school provides excellent opportunities for professional development and growth.

Apply today by clicking on the link!

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1109068 LingXiang Lee