[Robert Walters] Senior Product Marketing Manager

Location: Singapore
Job type: Permanent
Contact email: lingxiang.lee@robertwalters.com.sg
Job ref: HKJZW2-8E64FEA6
Published: about 1 month ago
Startdate: 19 March 2024 - 19 March 2024

This company is seeking a Senior Product Marketing Manager to lead key strategic product initiatives. This role offers an exciting opportunity to shape the strategy and execution of new business lines that bring investing to a new generation of wealth management clients. Reporting to the Head of Marketing, you will work closely with the product and business development teams in a collaborative environment.

About the Senior Product Marketing Manager Role:
As a Senior Product Marketing Manager, you will play a pivotal role in shaping the future direction of our client's business. You will lead the go-to-market strategies for new business lines while working closely with the firm's leadership. Your responsibilities will include developing product marketing strategies aligned with overall business goals.

Key Responsibilities:

  • Lead the go-to-market for new business lines, working closely with company leadership

  • Develop individual industry and ecosystem go-to-market strategies aligned with overall business goals, targeting key geographies, sectors, and client segments

  • Set goals, define milestones, and be a leading voice in creating new business models, establishing narrative, and driving new value propositions

  • Create and restructure foundational aspects of the company, such as brand, company positioning, industry thought-leadership agenda, and partnership strategy

  • Create new platforms and opportunities for core business and thought-leadership agenda, for example new partnerships, events, and marketing campaigns

The ideal candidate for the Senior Product Marketing Manager role will bring a wealth of experience in strategic marketing, B2B marketing, consulting or go-to-market execution. You will have a proven track record in driving product launches across various marketing channels and possess an entrepreneurial approach to problem solving. Wealth management experience is highly preferred.

Key Requirements:

  • 10 or more years' relevant experience in strategic marketing, B2B marketing, consulting or go-to-market execution

  • Expertise in company and product positioning with ability to articulate value propositions for both B2B and B2C audiences

  • Native understanding of ecosystem dynamics in venture capital or banking and finance industries, preferably in the area of wealth management and technology

  • Proven track record in driving product launches across various marketing channels

  • Collaborative approach to work with strong interpersonal skills

  • Analytical mindset with ability to process varied data into influential communications and insights

  • Entrepreneurial approach to problem solving with comfort in identifying opportunities in dynamic environments

This company is passionate about financial access and driving mindset shifts at scale - both at a global consumer level as well as influencing the industry at large.

If you are passionate about effecting this change, this Senior Product Marketing Manager role is right for you.

Apply today or contact me to discuss further.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1109068 LingXiang Lee​