A leading global organisation is seeking a Commercial Development Manager to join their team in Singapore, focusing on the dynamic markets of Southeast Asia. This role offers you the opportunity to make a significant impact by driving commercial development across multiple countries, supporting annual sales operations planning, and strengthening ROI through strategic execution and proactive course correction.
What you'll do:
As a Commercial Development Manager Southeast Asia based in Singapore, you will play a pivotal role in shaping commercial strategy across diverse markets. Your day-to-day activities will involve partnering closely with Sales, Supply Chain, Finance, and other stakeholders to ensure robust forecasting processes are maintained. You will support long-term business planning by providing critical insights into market dynamics while tracking key performance metrics that inform decision-making at every level. By managing execution plans and campaign analyses, you will help drive continuous improvement in sales operations. Your ability to collect market intelligence will enable you to propose effective solutions that enhance market positioning. Additionally, you will oversee compliance with promotional guidelines while facilitating accurate trade spend management. Through regular collaboration with Finance on budget reviews and revenue optimisation initiatives, you will contribute directly to the organisation’s growth objectives. Your success in this role will be defined by your capacity to foster strong inter-team relationships while delivering transparent reporting improvements that enhance efficiency across the Southeast Asia cluster.
Provide early identification of risks within Southeast Asian markets and proactively manage contingency planning to ensure delivery of key operational targets such as sales forecasts, coverage metrics, and arbitrage management.
Collaborate with local Sales and Supply Chain teams to review weekly forecasts for responsible markets, ensuring accuracy and alignment with internal supply chain deadlines.
Support the budget process by assisting in the planning and preparation of multi-year strategic business plans, annual budgets, and adjustments through relevant insights, analysis, and assessment of commercial plans.
Track and report all relevant sales performance metrics including distribution, visibility, quality indicators, gross sales value, trade spend, distributor scorecards, and more for responsible markets.
Manage execution plan monitoring by conducting campaign analyses with actionable insights and recommendations to optimise performance.
Participate actively in monthly meetings and initiatives with cross-functional teams, ensuring follow-up actions are completed efficiently.
Collect and analyse information on market trends and competition; develop comprehensive reports proposing actions to improve market positioning or address specific performance issues.
Ensure compliance with promotional guidelines for all responsible markets and channels while managing trade spend accruals and payment processes accurately.
Facilitate timely monthly reviews of total trade spend across Southeast Asian markets and brands in close collaboration with Finance teams to ensure full-year budget alignment.
Contribute to revenue management initiatives by analysing pricing strategies, promotions, trade terms, and margin improvement opportunities to optimise profitability.
What you bring:
To excel as a Commercial Development Manager Southeast Asia based in Singapore, your background should reflect substantial experience within commercial roles—ideally gained from the FMCG sector—where you have developed deep understanding of both traditional retail environments and modern trade practices. Your academic foundation in economics or business-related disciplines equips you with the theoretical grounding needed for complex financial analysis. You bring advanced technical capabilities using Excel, PowerPoint, Power BI—and potentially SAP—to produce detailed reports that inform strategic decisions. Your interpersonal strengths allow you to collaborate seamlessly across departments while maintaining clear communication even when managing multiple priorities. A commitment to responsibility ensures that tasks are completed accurately while your resilience helps navigate challenges inherent in multi-market operations. Above all else, your ability to synthesise data into actionable insights sets you apart as someone who can drive positive change within commercial development functions.
University degree in Economics, Business Management, Finance or Marketing is required for this position.
Relevant experience within the FMCG industry is strongly preferred; background in commercial finance or revenue management would be considered a strong advantage.
Solid market knowledge encompassing Traditional & Modern Trade channels as well as Impulse Channel expertise is essential for success.
Demonstrated analytical skills with proficiency in data reading; experience producing insight-oriented reports is highly desirable.
Strategic thinking abilities combined with proven project management experience are necessary for effective contribution.
Ability to work effectively across teams while managing multiple stakeholders demonstrates your collaborative approach.
Excellent interpersonal communication skills are vital; you should be able to contribute individually while being a dependable team member.
Proactivity along with high levels of responsibility and accountability are expected traits for this role.
Resilience coupled with agility enables you to adapt quickly within a fast-paced environment; strong time-management skills are important.
Advanced MS Office skills (Excel & PowerPoint) are required; familiarity with Power BI is advantageous while SAP knowledge would be considered a plus.
What sets this company apart:
This organisation stands out for its commitment to nurturing talent within an inclusive environment where collaboration is encouraged at every level. Employees benefit from flexible working opportunities designed to support work-life balance alongside generous training programmes aimed at continuous professional development. The company’s supportive leadership fosters growth by empowering individuals through knowledge sharing networks that span international boundaries. With a reputation for dependability built on decades of industry expertise—particularly within consumer goods—the organisation provides access to cutting-edge tools such as Power BI reporting systems that streamline efficiency across clusters. Team members enjoy working together towards shared goals while benefiting from transparent processes that promote accountability throughout all operations. Whether you’re seeking personal advancement or looking for ways to contribute meaningfully within a respected global brand’s regional hub in Singapore, this company offers an environment where your contributions matter—and where your career can flourish among knowledgeable peers who value empathy as much as expertise.