Wildlife Reserves Singapore (WRS) is the holding company of the award-winning attractions Jurong Bird Park, Night Safari, River Safari and Singapore Zoo. WRS is dedicated to the management of world-class leisure attractions that foster conservation and research while educating visitors about animals and their habitats.
As champions for Wildlife, we lead actions to protect them, inspire a love for wildlife and spark a sense of wonder in everyone, regardless of our roles. Come 2024, we will add a new Bird Park, a Rainforest Park, nature themed indoor attraction and Eco-resort as part of our Mandai rejuvenation plan. If you are a team leader, self-driven, and looking for growth and new challenges, we want you to be part of our team.
Job Duties and Responsibilities
Loyalty & Partnerships
Plan and execute consumer campaigns to drive acquisition, deepen engagement and increase consumer mindshare of Mandai.
Create innovative go-to-market campaigns that inspire consumers and drive action as well as advocacy for sustainability and conservation efforts.
Build reward strategies that encourage stickiness and engagement with the programme.
Develop strategic partnerships to enhance the breath, offerings, and attractiveness of programme.
Conduct ongoing outreach with partners to develop unique rewards or experiences for members.
Collaborate with partners to build campaigns that drive loyalty marketing goals.
Utilise insights and data to strategically optimise rewards to meet commercial objectives and drive customer retention.
Perform periodic and/or post-campaign KPI analyses to inform the business and shape future strategies.
Work closely across Mandai teams to ensure alignment with brand equity, voice, and storytelling priorities.
Lead and manage the development of destination marketing strategies, initiatives, activations and campaigns to achieve brand awareness in key source markets.
Manage relationships with 3rd party partners such as media agency and comms partners
Collaborate with and manage relationships with the Singapore Tourism Board.
Develop tactical tourist promotions and offers to drive new and repeat visitation.
Partner with the international sales team and support travel agent partners to deliver go-to-market requirements to position Mandai as destination of choice.
Project-manage campaigns and go-to-market requirements to ensure timely execution.
Manage and monitor marketing budget to achieve optimal returns.
Degree in Marketing, Mass Communications or the equivalent.
Highly motivated individual with at least 8 to 10 years of relevant experience in Marketing, Loyalty Marketing or related disciplines, preferably in Retail/FMCG and/or Tourism/ Hospitality industries.
Proven experience in brand building, consumer marketing, integrated marketing, digital marketing, project management and budget management.
Adept in driving consumer loyalty, possess understanding of how loyalty programmes work and the key drivers to improve performance.
Has a keen appreciation of data and insights, and their role in driving better business outcomes.
Proven capability to work with multiple stakeholders in a fast-paced environment.
Confident and energetic, with excellent interpersonal and communication skills.
Analytical and highly organised.
Able to work independently while being a good team player.
Able to provide mentorship to junior team members.