Senior Manager / Assistant Vice President, Marketing

Location Singapore
Discipline: Marketing & Communications
Job type: Permanent
Contact email: career@bcg-rise.com
Job ref: 302326
Published: 22 days ago

Wildlife Reserves Singapore (WRS) is the holding company of the award-winning attractions Jurong Bird Park, Night Safari, River Safari and Singapore Zoo. WRS is dedicated to the management of world-class leisure attractions that foster conservation and research while educating visitors about animals and their habitats.
  
As champions for Wildlife, we lead actions to protect them, inspire a love for wildlife and spark a sense of wonder in everyone, regardless of our roles. Come 2024, we will add a new Bird Park, a Rainforest Park, nature themed indoor attraction and Eco-resort as part of our Mandai rejuvenation plan. If you are a team leader, self-driven, and looking for growth and new challenges, we want you to be part of our team.
  
Job Duties and Responsibilities
  
Loyalty & Partnerships

  • Plan and execute consumer campaigns to drive acquisition, deepen engagement and increase consumer mindshare of Mandai.

  • Create innovative go-to-market campaigns that inspire consumers and drive action as well as advocacy for sustainability and conservation efforts.

  • Build reward strategies that encourage stickiness and engagement with the programme.

  • Develop strategic partnerships to enhance the breath, offerings, and attractiveness of programme.

  • Conduct ongoing outreach with partners to develop unique rewards or experiences for members.

  • Collaborate with partners to build campaigns that drive loyalty marketing goals.

  • Utilise insights and data to strategically optimise rewards to meet commercial objectives and drive customer retention.

  • Perform periodic and/or post-campaign KPI analyses to inform the business and shape future strategies.

  • Work closely across Mandai teams to ensure alignment with brand equity, voice, and storytelling priorities.


International Marketing

  • Lead and manage the development of destination marketing strategies, initiatives, activations and campaigns to achieve brand awareness in key source markets.

  • Manage relationships with 3rd party partners such as media agency and comms partners

  • Collaborate with and manage relationships with the Singapore Tourism Board.

  • Develop tactical tourist promotions and offers to drive new and repeat visitation.

  • Partner with the international sales team and support travel agent partners to deliver go-to-market requirements to position Mandai as destination of choice.

  • Project-manage campaigns and go-to-market requirements to ensure timely execution.

  • Manage and monitor marketing budget to achieve optimal returns.

  
Job Requirements

  • Degree in Marketing, Mass Communications or the equivalent.

  • Highly motivated individual with at least 8 to 10 years of relevant experience in Marketing, Loyalty Marketing or related disciplines, preferably in Retail/FMCG and/or Tourism/ Hospitality industries.

  • Proven experience in brand building, consumer marketing, integrated marketing, digital marketing, project management and budget management.

  • Adept in driving consumer loyalty, possess understanding of how loyalty programmes work and the key drivers to improve performance.

  • Has a keen appreciation of data and insights, and their role in driving better business outcomes.

  • Proven capability to work with multiple stakeholders in a fast-paced environment.

  • Confident and energetic, with excellent interpersonal and communication skills.

  • Analytical and highly organised.   

  • Able to work independently while being a good team player.

  • Able to provide mentorship to junior team members.