Senior Vice President, Marketing Strategy

Discipline: Marketing & Communications
Job type: Permanent
Contact email: career@bcg-rise.com
Job ref: 305571
Published: about 1 month ago

About us

KSK has taken impeccable strides to set new benchmarks and push boundaries throughout the property, insurance industries and tech related plays with our network of companies.

As a future forward lifestyle and design property company, KSK Land sets to elevate the art of living in Southeast Asia with its maiden project, 8 Conlay, which reflects the Company’s aspirations in delivering bespoke properties that prioritize design, craftsmanship and lifestyle with an integrated development that will welcome a new generation of the world’s pioneers and trailblazers to the heart of Kuala Lumpur.

Are you a Trailblazer?

At KSK, we shape innovators, leaders and challengers. As a game-changer in the insurance,property and tech space across Southeast Asia, we are looking for talents to join us on an exciting journey of growth.

If you are one of these individuals, embark on your career journey with us.

What will you do?

As a Senior Vice President of Marketing Strategy, you are expected to...

  • Ideate, design, implement and manage multi-channel marketing strategies and campaigns (including the budget) in close collaboration with the branding, content, communications and sales teams in order to drive brand awareness, generate quality leads for sales and allow for sales to close

  • Ensure marketing strategies and campaigns are aligned with business direction and targets

  • Perform in-depth research to identify new market opportunities and establish market trends

  • Set up and analyse customer profiles in order to create the right marketing campaigns personalised to each target customer profile set

  • Develop innovative concepts and campaigns to promote the brand, its products and services, as well as to generate quality leads

  • Measure, track and analyse effectiveness of marketing campaigns and initiatives including marketing tactics, new leads, sales activities, and ROI, with familiarity to marketing metrics like ROAS, CLV, CAC, etc

What we need?

We are looking for individuals who possess the following…

  • Graduated with a Bachelor’s Degree with Honours or equivalent, with at least 8 years of working experience in developing and implementing marketing strategies and campaigns

  • Preferable experience and exposure in various global markets

  • Have outstanding strategic and problem-solving skills, and be able to frame the strategic options for the business

  • Able to understand the needs of the market, the industry, the competitive landscape, and how to develop relevant strategies and market activities

  • Have the hunger to learn and be open to adapt and adopt accordingly with the rapid change in use of tech for consumers and change in customer preferences

  • Excellent written and oral communication skills with the ability to communicate internally and externally at all levels