Position Overview
Reporting to the ASEAN Marketing Director, our Thailand Marketing Manager will lead both the Shark and Ninja categories.
Here are some of the EXCITING things you will get to do:
Roles And Responsibilities
Develop and implement demand generation and communication strategies for a portfolio of products to drive incremental sales growth, increase market share, and enhance brand awareness.
Create comprehensive 12-month campaign calendar and 360o demand generation plans, ensuring alignment across internal teams and distributors.
360o demand generation include- Leading social media initiatives specifically Influencer management across all product categories, in collaboration with a social media agency.
Work with media agencies to plan and execute effective media strategies, exploring innovative channels for maximum impact.
Work with PR/Events agencies to execute offline events driving maximum awareness and interest in our new launches
Developing Ecommerce marketing strategy and best practices across affiliate marketing, livestreaming and A+ content. Ensure our distributors and agencies execute flawlessly.
Developing seamless and effective creative designs and messages across all consumer touchpoints (social, events, ecommerce, in-store etc)
Collaborate with internal and distributors to execute go-to-market strategies for new product launches, including prioritizing launches, setting budgets, and defining creative, media, and channel strategies.
Measure and report on marketing campaign performance, providing insights and evaluating results against established goals.
Conduct competitive and market analysis, including product and claim comparisons, to inform counter strategies and initiatives.
Manage relationships with key external agencies, including social, PR, and media partners.
Coordinate with regional and global teams to ensure alignment and consistency across markets where applicable.
Requirements：
Bachelor’s degree in a relevant field.
8 - 10 years in marketing, ideally with a focus on brand marketing and ecommerce marketing
Fluency in Thai (spoken and written) is required.
Prior experience working with distributors.
Strong stakeholder management skills, capable of securing alignment on strategy and building networks within the organization and externally.
Entrepreneurial mindset with a results-driven approach; commercially and financially astute with solid business judgment.
Exceptional attention to detail, ensuring all materials are thoroughly crafted and executed.
Creative and analytical thinker, skilled in using market analysis to uncover potential opportunities.
Strong digital expertise, blending traditional marketing with social media insights, recognizing digital influencers’ impact, and contributing to content development.
Energetic, engaging, and positive, with excellent communication and interpersonal skills.
Preferably has a background in CPG; open to non-traditional CPG experience such as electronics, beauty, or lifestyle marketing.