Trade Marketing Executive

Location: Singapore
Discipline: Marketing & Communications
Job type: Permanent
Contact email: career@bcg-rise.com
Job ref: 273457
Published: 3 months ago

Company: PDS International

At PDS, you are not just a cog in the wheel. As a trade marketing specialist with an entrepreneurial mindset, you are a self-starter, an independent learner, and a game-changer.

We are looking for a highly driven marketing specialist to join our growing team. As a creative problem solver who possesses the audacity to challenge the status quo, you will help us grow the business by enriching our online to offline communications.

Every feedback matter to us, we value the ideas and opinions of every employee. We’d be more happy to hear how you can contribute to our marketing strategies.

What You’ll Do.
You’re the face and the voice behind PDS healthcare, we need you to uphold the brand voice across all platforms. Our products and services should always reflect our brand identity.

Strategic Planning

  • Identify new business / collaboration opportunities.

  • Develop, plan and execute channel strategies and trade promotions to achieve sales objectives online and offline with the marketing team.

  • Provide monthly reports and insights on online and offline sales, evaluate end-to-end customer experience across multiple channels and customer touchpoints.

  • Actively evaluate and improve on the effectiveness of campaigns through data-driven strategy and KPI focused analysis.


Content Creation

  • Work closely with the Marketing Manager to create and curate content that aligns with marketing goals and objectives.

  • You will be responsible for content strategy, content analysis, editorial planning, campaign ideation, and execution of day-to-day tasks for the healthcare market.


Retail Execution

  • Engage new partners and potential prospects, create new opportunities for outreach and sales.

  • Establish and nurture close working relationships with existing retail partners.

  • Identify sales gaps and work with the respective Key Account Manager

  • Monitor and evaluate the effectiveness of in-store promotions, together with the performance of in-store promoters.

  • Coordinate with the marketing team to develop new VMs and POSM for brand refresh, product launches or promotions.

  • Conduct price surveys on competing brands and provide price recommendations.


Who You Are.

  • Customer & Data Obsessed - You love numbers, and you’re great at uncovering consumer insights and trends.

  • Goal Getter -You are highly organised, and able to manage and prioritise your workload and tasks to achieve your goals and KPI’s.

  • Effective Communicator - You possess outstanding communication skills, both verbal and written. Adept at simplifying safety concepts, and telling engaging stories through creative content. Articulate and convince how certain features and solutions can lead to positive business impact to the end-user.

  • Experience: You enjoy marketing and have performed this role effectively in the past with success.

  • Code of Conduct: Understand the importance of confidentiality, and adhere to the highest ethical standards at all times.


Skills Required.

  • Diploma or Degree holder with specialisation in Marketing / Business.

  • With a strong command of English, both written and verbal.

  • Have a good eye for design. Able to create visually stunning artwork with simple tools like Canva.

  • At least 1-2 years of trade marketing or retail experience. We are excited to review your portfolio, do share them with us!