1. Develop Digital Product Proposition:
- Partner with Product to formulate sound digital product proposition that appeals to customers
- Conduct small experiments to assess market acceptance and iterate continuously to achieve the desired outcome
2. Design Customer Journey with data in mind:
- Work closely with a wide range of stakeholders on customer immersions to understand customer job to be done and define a digital experience that truly meet customers’ needs across different digital touchpoints
- Drive customer immersions by listening to customer feedbacks and conduct researches on the best and evolving market practice to define the most efficient/customer-friendly UI experience
- Study customer profile, segment & transactional behaviours. Be prepared to speak to customer to gain a better & deeper insight to the problem statement & opportunity
3. Take charge in Online Channel Share:
- Develop ideas to grow online acquisition channel share by leveraging on our digital platforms
- Analyse and leverage on internal Data to identify areas of opportunities to increase penetration of digital adoption
- Engage Product and Business Analytics on targeted marketing campaigns to target the right customers
4. Drive digital initiatives in the personal investing space:
- Lead/coordinate the development of key digital initiatives with various stakeholders from onboarding till fulfilment.
- Understand market situation and use data to propose enhancement recommendations
- Support post-implementation tasks such as user training to touch-points, production problem investigation and escalation
If you are interested in any of the contract roles, send your resume directly email@example.com. Please include the following format: "BCG RISE_Name_Role(s) that you are applying for e.g. "BCG RISE_John Smith_Business Analyst Application". You may want to highlight that you come from BCG RISE in the email body.