Audience Engagement Specialist

Location: Singapore
Discipline: Sales & Business Development
Job type: Permanent
Contact email:
Job ref: 267581
Published: 3 months ago

Company: SPH

We are looking for an Audience Engagement Specialist to help form a strategy and execute audience engagement plans across digital platforms of The Straits Times. You will provide insights using analytics, combined with an audience-first mindset, to ensure alignment of goals with various stakeholders.
As an audience strategy specialist, you will identify emerging growth opportunities and new platforms to grow the community and drive innovation and key initiatives forward. To be successful in this role, you should be familiar with data analytics tools and can make informed strategic and audience-centric decisions.
Key Responsibilities:

  • Drive audience growth initiatives, whether it is a new product feature or a new editorially-driven project. Able to own the process and deliver results, such as managing the Linkedin social media account, newsletter optimisation

  • Work cross-functionally across the company to align business objectives 

  • Help shape editorial strategy for engagement and brand recognition; train producers and editors in crafting social headlines and tactics necessary to help run accounts.

  • Test and optimise: run experiments and A/B tests to determine what’s working and not working,

  • Data analyses and reports: regularly review performance with desks and stakeholders with qualitative and quantitative reports, gather learnings and drive continued improvements

  • Breaking down complex ideas that are easy to understand for your target audience 

  • Cultivate best practices, including UX, SEO and social media, in the newsroom

  • Help with news operations when required

Key Requirements

  • 3-5 years of experience in content-related roles. Editorial experience is a bonus. 

  • Experience extrapolating data and translating them to findings and insights

  • Familiarity with SEO, Google Analytics, Excel preferred

  • Enjoy working self-sufficiently, and possess the ability to excel with autonomy and ambiguity

  • Strong strategic thinker with a results-orientated approach and takes on challenges with thoughtfulness, drive, and appropriate urgency

  • Strong language, communication and project management skills