Job Description
- Collaborate with product and marketing team to plan and create digital driven marketing plans, content, creatives, KPIs and reporting
- Drive digital planning, adaptive marketing and agile practices that best engages the consumers
- Track and ensure smooth execution of digital and E-Commerce campaigns, sales, site performance and product update on E-Commerce platform, website and other online sales and marketing
- Evaluate digital marketing efforts through performance reports
- Work closely with key E-Commerce partners to evaluate marketing solutions and identify opportunities
- Monitor and analyse new and emerging technology and methods to continuously enhance and improve the performance of online platforms
- Perform analytical work in relation to optimisation, conversion, and a/b testing
Job Requirements
- Minimum 3 year of experience in an ecommerce, direct channel sales and digital marketing positions
- Diploma or Bachelor degree in Digital Marketing or related field
- Strong understanding of current digital marketing concepts, strategy and best practices
- Experience in leading and managing SEO/SEM and digital marketing campaigns
- Proficient in digital marketing analytics
- Candidate with eCommerce in-house experience preferred