[CIMB] Digital Engagement Specialist SG

Location: Singapore
Job type: Permanent
Contact email: careersrise@bcg.com
Job ref: 17610
Published: 5 months ago
Startdate: 23 January 2024 - 23 January 2024


Engagement Strategy and Planning

  • Keep up with the latest advancements in AI trends & technologies, including Gen AI and the latest features of popular tools;

  • Conduct market research and competitor analysis to identify the latest trends in meeting the constant evolving customer needs and expectations across various channels (from traditional brick and mortar to various types of online engagements);

  • Develop, prioritize and maintain a strategic roadmap with implementable initiatives and realistic timelines;

  • Work with relevant business units/ stakeholders to define clear OKRs to drive successful implementation.

Digital Asset Development to Launch

  • Collaborate with cross-functional teams to conceptualize, understand scope, design, develop digital assets that will create a differentiated way to engage customers;

  • Possess strong foundation in customer experience and user journey mapping/ development (e.g. persona development, archetype definition, user stories development etc.);

  • Able to translate customer journey into detailed functional requirements and specifications;

  • Able to liaise independently with external vendors/ 3rd parties and tech team for solution development;

  • Develop a comprehensive go-to-market plans to ensure successful product launch;

  • Able to develop structured plans to drive adoption.

Compliance & Risk Management

  • Ensure that all proposed plans/ solutions adhere to all regulatory requirements and industry standards;

  • Collaborate with compliance and legal teams to manage risk and maintain a strong compliance posture.

Stakeholder Communication

  • Communicate product updates, milestones, and key performance indicators to internal stakeholders and executive leadership;

  • Proactive in recommending solutions and escalate issues/ challenges with proposed mitigation measures.



  • Proven experience (4-8 years) in customer experience, project management, product management or a related role;

  • Excellent management report preparation (slides development), communication and presentation skills;

  • Proven experience in management consulting is a plus;

  • Previous experience in digital bank is a plus;

  • Design thinking experience is a plus.


  • Strong understanding of existing Gen AI services e.g. OpenAI, Bard etc.

  • Knowledge in AI (e.g. conversational engagements), Natural Language Programming, Machine Learning, Large language Model, statistical modelling, with hands-on experience using different tools;

  • Strong knowledge in channel management or channel engagement strategy; preferably omni-channel experience;

  • Strong understanding of banking products, financial services, and industry trends, is a plus;

  • Knowledge of regulatory compliance in the banking industry is a plus.


  • Strategic thinking: able to see the big picture and connect the dots;

  • Well-organized, is detail oriented, and with the ability to multi-task;

  • Able to adapt in fast paced environment;

  • Hands-on approach with high level of self-motivation;

  • Demonstrates a sense of responsibility and accountability for assigned tasks;

  • Analytical mindset with the ability to make data-driven decisions;

  • Strong problem-solving skills and attention to detail.