The role of Customer Analyst will be to apply advanced data analytic tools (statistical modelling, visualisation, and marketing optimization) to solve complex problems, support decision making and design solutions for FairPrice. He/she will report to Head of Business Analytics.
Analyse business performance and trends to identify potential opportunities for sales growth
This involves deep dive analysis to understand key drivers for sales and developing actionable recommendations for the business
Identifying customer segments and understanding their buying behavior, demographics and life stage to develop strategies on how to engage different customer groups
Measuring the effectiveness of pricing and promotion activities in stores
Developing recommendations on how to use different promotion mechanics
Uncover insights, both descriptive and predictive, for the end-to-end customer management journey, i.e. acquisition, utilisation, retention and reactivation
Develop dashboards to drive the implementation of self-service analytics to the other functions within the organization
Drive transformational change within the organization towards customercentricity and data driven decision making
Degree in Business/ Statistics/ Mathematics/Computer Science with minimum 3-5 years of relevant experience in database marketing, customer dataanalytics or customer data science.
Preferably with working experience in commercial/operational decision making
Must be highly technical with strong data analytics competencies
Focus will be on people with experience dealing with large datasets with heavy transaction platforms
Demonstrated hands-on experience of optimization engines for targeting marketing offers.
Experience in working within data science teams, and product teams utilizing the latest software including capable experience with latest tools like SQL, SAS,R, HADOOP, PYTHON, SPARK, HANA, TABLEAU, and other latest data platforms
Preferably someone have worked on retail and new e-biz enabled models and how data is architected
Able to work independently and manage ambiguity
Clear structural thinking, and strong curiosity for problem solving
Motivated, meticulous and results oriented
Resourceful and problem solver
Excellent interpersonal, communication and project management skills
Team player and ability to collaborate with stakeholders across functions