You will be responsible for the job functions below:
- Strategise and develop targeted marketing campaigns through the use of Business Intelligence tools, data analytics etc.
- Understand customer segmentation and lifecycle to develop campaigns to acquire customers, improve customer lifetime value and prevent customer churn.
- Analyse data and develop executable marketing experiments to maximize ad performance leading to sales conversion.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, edm, social media etc. for campaigns such as Changi Eats promotions, shopping promotions and School Holiday events.
- Perform in-depth post campaign analysis on effectiveness of experiments and to set up cadence and framework to present insights and key findings to management and internal/external stakeholders on how to improve value capture and campaign performance.
- Work with Analytics / Data Science team to interpret the output of the analytical/predictive models to develop digital marketing experimentation plan.
- Identify new trends in digital marketing, evaluate new technologies and ensure the business is at the forefront of industry developments.
- Support and manage adhoc key projects and/or marketing initiatives.
- Good Degree from reputable universities, preferably in Marketing or Business Administration/Management/Analytics.
- At least 3 years of experience working in digital marketing, event management and hands-on experience in digital experimentation.
- Proficiency in Campaign Measurement, Predictive Modelling, Segmentation, Hypothesis Testing, Cross Sell and Up Sell Analytics, Forecasting, A/B Testing, etc.
- A good team player, results oriented, creative and resourceful with a strong eye for details and able to work independently and multi-task in a challenging environment.
- Good business acumen with the ability to establish good working relationships with both internal and external stakeholders/ partners.
- Good project management and negotiation skills, with excellent written and verbal communications skills.
- Must be technically advanced in MS Office (Excel and PowerPoint), Business Intelligence tools (e.g. Google Analytics, Microstrategy, Tableau.
- Knowledge in business digital transformation, Oracle Responsys (Campaign Management), SQL and HTML would be an advantage.