(NTUC) Digital Marketing Executive (Campaigns)

Location: Singapore
Discipline: Digital Marketing
Job type: Permanent
Contact email: career@bcg-rise.com
Job ref: 275998
Published: 6 months ago
Overall Job Description:
The candidate will be responsible for the execution of digital marketing campaigns for FairPrice Online eCommerce platform. The Marketing Executive will build and execute on high-speed continuous campaigns to drive growth of transactions, revenue and user base.
He/She will be responsible to lead (end-to-end) important mass and segment-targeted marketing campaigns, planning the annual campaign calendar, brainstorming with product purchasing and site optimization teams on campaign themes and promotions.
Primary Responsibilities
  • Design, build and execute important marketing campaigns at high velocity, measuring effect and delivering optimization
  • Achieve targets in GMV & revenue growth for campaigns
  • Work with appointed agencies, product teams and other key stakeholders to develop, strategize, manage and execute marketing campaigns across, with focus on driving orders, revenue and AOV
  • Collaborate with design agencies and internal design team to develop and execute all required creatives (from banners to rich media)
  • Work with internal stakeholders & media buying agencies on budgeting, media plans and per channel spending distribution
  • Ensure consistency across campaigns in creative assets, messaging, and strategy
  • Monitor and report campaign efficiency – measuring return on marketing spending, reach and meeting of campaign objectives
  • Develop forecasts and budgets from various paid media channels, acting on optimization decisions quickly
  • Monitor competitor campaigns to derive insights and recommendations
Job Specifications/Competencies:
  • At least 3 - 5 years of experience in campaign management for eCommerce, consultancy or MNC with sizeable digital marketing portfolio
  • Hands-on experience in e-mail marketing, content marketing, campaign management and online advertising
  • Hands-on experience in building and executing data-driven, multi-channel campaigns and leveraging marketing automation technology
  • Must have an analytical mind, be numbers driven & have analytics skills & experience.
  • Proficiency in excel is a must, familiarity with GA360, Data Studio and SQL is a plus
  • Comfortable managing multiple projects and tight timelines
  • Strong managerial skills combined with team player attitude and ability to collaborate effectively with a variety of internal stakeholders
  • Possess the ability to inspire and influence key internal and external stakeholders to build and manage wider relationships
  • Highly-motivated, change champions looking for a fast paced and dynamic team environment with the opportunity to learn and grow professionally
  • Digital savvy, creative and is updated with latest eCommerce trends
  • Possess a good learning and can do attitude with attention to details and strong problem solving skills