(Shared by e2i)
Job Description
Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communication as well as tone of voice of copy.
Oversee PPC campaigns, monitor their performance and return on investment.
Write informative and effective search engine optimised copy for the website and external blog postings.
Monitor return on investment for the different online marketing campaigns.
Manage the organisations social media accounts ensure all copy is relevant for the different platforms.
Manage the content diary for social media content.
Keep up to date with changes and advances in social media and advise on new channels and approaches to adopt.
Monitor social media for company mentions and engage with customers where relevant.
Job Requirements
Self-motivated yet customer-focused.
Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Proficient in marketing research and statistical analysis.
Knowledge of e-commerce and digital marketing tools and techniques.