[Fischer Bell] Marketing Executive

​Marketing Executive
Pay: $2,200.00 - $3,000.00 per month
Job Highlights:
· Annual bonus
· Career Progression
· 5 Days work week
· Training and support provided
Responsibilities:
Objective and Target Audience Definition
• Identify the marketing campaign’s specific objectives
• Define the target Audience for the campaign
Market Research
• Research industry trends, competitors, and market conditions
• Identify potential opportunities and threats in the market
Campaign Strategy
• Develop a comprehensive marketing strategy
• Create a budget and timeline for the campaign
Content Creation
• Work together with the Graphic designer to develop a creative and engaging
marketing content
Campaign Execution
• Launch and implement the marketing campaign
• Monitor its performance and make real-time adjustments and needed
Data Analysis
• Collect and analyse data to measure the campaign’s effectiveness
• Generate reports and insights from campaign metrics
Report and Presentation
• Prepare a detailed report on the campaign’s performance • Create a presentation to communicate findings and recommendations
Website Audit and Analysis
• Prepare a detailed report on the campaign’s performance
• Create a presentation to communicate findings and recommendations
Content Optimisation
• Review and improve website content, including product description and posts
• Ensure content is engaging, informative, and SEO-friendly
E-Store Enhancement
• Evaluate the e-store’s functionality, including product listings, shopping cart, and
checkout process
• Implement improvements to enhance the user’s shopping experience
SEO Strategy
• Develop and implement an SEO strategy to improve search engine rankings
• Optimise product pages and content for relevant keywords
Digital Marketing Integration
• Integrate digital marketing efforts, including email marketing, social media, and
pay-per-click advertising with the website
• Ensure a cohesive online presence
Data Analytics and Reporting
• Set up data tracking and reporting tools to monitor website performance
• Generate regular reports on key performance indicators
User Training
• Train website administrators and content creators on best practices for
maintaining an optimised website
Requirements:
Marketing Skills
- Branding (Resonance, Association etc)
- Pricing (Skimming, Segmentation, EDLP etc)
- Strategies (IMC, Media, Trends etc)
- Promotions - Digital Marketing
- Email Marketing
Social Media
- Manage and produce reports on our social media accounts
- Able to produce unique content ideas
- Opportunity to create corporate videos
Design
- Canva
- MS PowerPoint/Google Slides
Data Analytics
- MS Excel
- MS PowerPoint
- Tableau/Power BI
Website
- UI and UX Design
- Track Inventory
- Manage Listings
- Lead Generation
Market Alignment
- B2B & B2C
- Saturated Market
- Exposure to the safety and PPE industry
- Opportunity to attend various tradeshows
Soft Skills
- Problem-Solving
- Ability to work independently and collectively
- Outspoken; being able to communicate and contribute to the teams - Excel in dynamic work settings (Shift gears in fast paced and being proactive in
the team)
Good To Have Assets
Design
- Adobe Express
- Illustrator
Website
- GA4
Video Creation
- Past works of videos
- Video editing
- Basics of photography
Marketing Metrics (Understanding of Measuring Success)
- Virality
- Conversion Rate
- Engagement Rate
- CTR
- CPC
- CPA
- Quality Score
Language
- Bilingual
- High proficiency in written and spoken English
Field Experience
- Past work experience related to marketing and/or safety industr