Company: Publicis Communications
Publicis Communications is a collective of the most passionate, purposeful and progressive creative agencies in Singapore, formed by Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious and MSL. At Publicis Singapore, we believe that magic happens when brands lead change with creativity and bravery.
Responsibilities
The Strategic Planner we are looking for is someone that brings both insight and passion to the role and a collaborative style that fits our own internal collaboration culture, working in multi-disciplinary teams, and externally with our clients.
To be successful you’ll combine smart lateral thinking with the drive for effective results. Strategists have a broad spectrum of experience that will drive connected thinking, be it brand planning, creative strategy or business consulting in consideration of Paid, Owned and Earned channels. Our approach is collegiate and thrives on diversity; Strategists work with client services, creatives, data scientists, and research professionals to unearth insights about how consumers use our client’s products that could give birth to imaginative new ways to communicate with people.
The role is based in Singapore working on regional SEA clients and day-to-day will include:
Uncovering unique insight and directions that unlock customer and business value
Analysing and synthetising a variety of research and analysis techniques to form a strategic framework
Preparing briefs and briefing stimulus for Creative
Providing input and inspiration throughout the creative ideation process toward delivery
Creating frameworks that help teams execute ideas in a variety of formats and media
Listening to clients’ needs, address where they have issues
Proactively gathering information about clients to better understand their needs
Develop good working relationships with clients through insight and recommendation
Using clear and persuasive language in presentation and negotiation.
Qualifications
We’re looking for someone who can demonstrate being an insight-hungry strategist and inspiring conviction and creativity in others:
Bachelor’s degree or higher.
1-3 years of strategy experience as a strategic planner or analyst in a creative/marketing agency.
Has worked on big name brands or exciting new challenger brands
Comfortable with insight generation, preparing briefs and briefing stimulus and able to coordinate the creative process with appropriate support from seniors
An analytical mind with deep market knowledge, able to make recommendations using various research sources, tools and analytics techniques to uncover insight
Strong creative problem solving, both on a conceptual level in defining the strategic vision and a practical level in handling planning and operational considerations
Up-to-date knowledge of trends and digital platforms popular in APAC
Confident working independently and collaboratively to deliver on brief and on time