(Philip Capital) Digital Marketing Executive

Location: Singapore
Discipline: Digital Marketing
Contact email: bms_opec_events@e2i.com.sg
Published: 10 days ago
Startdate: 14 March 2023 - 14 March 2023

Phillip Capital

​Develop, design and execute full spectrum of marketing plan and strategy to promote PhillipCapital brand name, MyWealth app and SMART Series products.

Conceptualise key marketing messages, content and creative works covering all print and digital medias.

Drive product website experience, with focus on website analytics to look into online account acquisition through the marketing funnel and ensure customer experience optimization.

Conduct market intelligence on competitors’ platform/ feature releases, promotion and marketing activities.

Measure and evaluate the performance of various marketing campaigns/ activities (online and offline) against set goals (ROI and OKR).

Provide client servicing support to clients whenever necessary;

Provide support to sales channel whenever necessary.

Job requirement:

Bachelor’s Degree in Marketing, Finance, Mass Communication or related field.

1 year relevant marketing/business development experience is preferred.

Proven experience in digital marketing, programmatic, pay-per-click campaigns, managing Search Engine Optimization (SEO), Search Engine Marketing (SEM), marketing databases, email, social media and/or display advertising avenues.

Solid knowledge of marketing analytics tools (e.g. Google Analytics, Appsflyer, etc.)

Good eye for design. Experience in UI/UX expertise is a plus.

Result oriented, self-driven and ability work independently in a fast pace environment with minimal supervision.

Familiarity with financial products will be an added advantage.

Excellent communication and interpersonal skills.

Candidates without prior working experience are welcome to apply.

Financial Advisory experience and accreditation in CMFAS M5, M6, M8, M9 & HI is an advantage.