Regional Brand Manager APAC

Location: Singapore
Discipline: Marketing & Communications
Job type: Permanent
Contact email:
Job ref: 308102
Published: 21 days ago


  • Working with each country Brand Manager to design their brand strategy based on a sound understanding of the market dynamics & potential

  • Working closely with both global and local teams to align on clear marketing strategies, build robust execution plans & monitor progress

  • Ensuring the creation of thorough & innovative brand plans by local brand managers, building on deep customer understanding and cross-functional discussions

  • Ensuring a successful launch of new products, and a strong future launch pipeline

  • Creation of engaging digital content & marketing activities

  • Creation of a strong PR & market shaping plan, strengthening our relationship with KOLs & organizing impactful events

  • Coaching & developing the local country Brand Managers, upskilling them, sharing best practice & fostering a high performance culture

  • Optimize the usage of the marketing budget, investing in high-impact projects


  • The candidate has a proven track record in marketing & brand management

  • S/he has the ability to understand a market, build a marketing strategy and execute it

  • through successful, pragmatic action plans;

  • S/he can influence others to change their point of view

  • S/he has a good business acumen & problem solving approach

  • S/he is very strong in executing a plan after it has been created

  • S/he’s is at ease in international environment & capable of establishing strong collaboration

  • with diverse cultures on all organizational levels

  • S/he is a high performer, results-oriented, and able to prioritize

  • S/he will bring a positive, proactive mindset and contribute to a strong positive team culture


  • Agile, fast learner

  • High level of attention to detail

  • Good strategic thinking abilities, able to shape a vision – as well as being a do-er

  • Strong results-orientation

  • Excellent communication skills

  • Ability to convince others

  • Strong willingness to learn and take on new projects

  • International mindset, open-minded

  • Strong business ethics