[Robert Walters] Associate Shopper Development Manager

Location: Singapore
Job type: Permanent
Contact email: jeon.chan@robertwalters.com.sg
Job ref: TNJ4XE-FE17AC10
Published: about 1 month ago
Startdate: 19 March 2024 - 19 March 2024

​An exciting Associate Shopper Development Manager job opportunity has just become available in the FMCG industry.

About the Associate Shopper Development Manager Role:
Based in Singapore, reporting to the Retail Marketing Manager, you will assist in the development and execution of trade marketing campaigns to both strengthen and broaden our established image and brand personality. You will be responsible for developing and implementing strategic trade marketing plans to drive brand awareness, increase sales, and ensure maximum visibility for the products. You will work closely with cross-functional teams, including commercial, marketing, and operations, to execute effective trade marketing initiatives and achieve businessobjectives.

Key Responsibilities:

  • Lead category activation through development and deployment of POP by RE. Work cross functionally with marketing and vendors

  • Be end-to-end involved in artwork development, production and deployment

  • Be the expert in the CDT to utilise Nielsen and consumer sales data to identify and formalise customer level insights

  • Develop selling stories based on customer specific insights to deliver solution’s for a key identified issue or opportunity

  • Sell solutions to customer with CDMs to exploit customer opportunities

  • Tailor the 5P by RE (developed by customer marketing) to the customers formats

  • Review monthly 5P tracking reports to measure execution to target

  • Tailor new product sell in presentations to the strategies and performance of the customer

  • Take the lead in catman project to develop assortment and placement strategy for customers

  • Use Spaceman software to develop planograms for customers

  • Verify and implement placement guidelines by SKU by RE/customer

  • Consult with POP agency to develop and implement impactful and effective POP material

  • Consult with CATMAN/RE Mgr. on setting POP coverage targets

  • Control POP plan implementation and distribution as well as utilisation from distributor warehouse and track POP usage

  • Consult on key issues and drivers for respective customers with the Retail Marketing Manager

  • Consult shopper marketing in developing plans

  • Consult shopper marketing in preparing business recommendations for shopper plans

  • Communicate 5P targets to field employees

  • Enable mechanisms to monitor 5P performance at store level

  • Apply category management learning and techniques to day-to-day business, exploitation of new opportunities, and using category management as the context for all “selling stories”

  • Tailor new product sell-in presentations to the strategies and performance of the customers

  • Coordinate special events/activities in cooperation with field SF

  • Agree on key issues and drivers for the country with CDMs and Retail Marketing Manager

  • Track competitive set-up and trade strategies, trade activities, new products/launches/projects

  • Integrate global shopper insights and implications these might have on local markets and specific RE into customer or category activation plans

  • Activate the shopper study against some defined local top business priorities or customer project

To succeed in this role, you must display a good data analytic skillset, agile and adaptable with a fast-paced environment with two to three years' trade marketing experience.

Key Requirements:

  • Bachelor's degree in marketing, business administration, or a related field

  • Minimum of three years' FMCG experience and two years' trade marketing experience

  • Proven track record in developing and executing successful trade marketing strategies and promotions

  • A high degree of creativity with strong sense of initiative and able to multitask

  • Good analytical skills with the ability to interpret sales data, market trends, and consumer behaviour

  • Excellent communication and presentation skills, with the ability to effectively collaborate with cross-functional teams and external partners

  • Proficient in Microsoft Office suite (Excel, PowerPoint, Word) and familiarity with trade marketing tools and systems

  • Experienced in project management, including the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously

Candidates can expect to join an FMCG company that is progressive and dynamic and a brand which already has a strong reputation in the market.

If you are looking for an opportunity for your career advancement and working with great people, this Associate Shopper Development Manager role is an opportunity you do not want to miss.

Apply today or contact me to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted. Robert Walters (Singapore) Pte Ltd ROC No.: 199706961E | EA Licence No.: 03C5451 EA Registration No.: R23116145 Jeon Chan