[Robert Walters] Regional Customer Marketing Manager, Asia

Location: Singapore
Published: 7 months ago
Startdate: 06 November 2023 - 06 November 2023

​An exciting Regional Customer Marketing Manager, Asia (12-month contract) job opportunity has just become available at a leading global leader in information, analytics and solutions for the major industries and markets that drive economies worldwide.

About the Regional Customer Marketing Manager, Asia (12-month contract) Role:

As a Regional Customer Marketing Manager for Asia, you will play a key role in conceptualising, developing, prioritising, and carrying out compelling marketing strategies and plans with regional commercial stakeholders, functional marketing teams and alliance partners to accelerate lead conversion and market share in existing customer base and net new accounts.

Key Responsibilities:

Develop and deploy strategic account-based marketing plans across multiple tactics including events, email, content syndication, display ads and social media channels

Collaborate across business teams, as well extended marketing teams to plan and deliver integrated marketing initiatives that generate demand, portfolio awareness, and overall market share

Monitor success and budgets, and contribute to achieving business and revenue growth targets in shared ownership with the programme managers

Develop and implement inbound customer experiences focused on pipeline acceleration and demand generation, as well as related activities in online, social, telemarketing, engagement, and nurturing customer journeys

Identify opportunities to improve campaign effectiveness through better audience segmentation, digital techniques, and processes; be aware of latest lead, audience, and content-led customer acquisition advancements

Brief external agencies, including creative, digital, and media planning, to deliver campaign activity; ensure that brand standards and identity guidelines are adhered to, and stay focused on KPIs and metrics for each campaign

Implement and continually test new creative messaging, landing pages, campaigns, and tools

Drive rapid but well-structured campaign testing designed to validate the potential of digital channels and audiences

In order to succeed in this Regional Customer Marketing Manager, Asia (12-month contract) role, you must have a passion for marketing, a proven track record of success in marketing communications and the ability to think strategically while executing with precision.

Key Requirements:

Minimum of four years' B2B marketing experience with a focus on direct marketing

Sales cycle and account based marketing knowledge including demand creation and pipeline contribution/acceleration

Demonstrated ability to create and develop strategies through integrated inbound/outbound marketing campaigns including marketing tactical mix; physical and virtual events, social and digital marketing to meet identified objectives and outcomes

Knowledge and experience using key business applications including Sharepoint, SalesForce, Marketo, and HTML

Proven track record of successful online marketing campaigns and experiments -- owning campaign performance and adjusting tactics to meet goals and budgets

Excellent analytical and quantitative skills, ability to turn analysis into actionable programs and to use data to optimise day-to-day performance

Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programmes

This is an excellent opportunity to advance your career with a leading global leader in information, analytics and solutions for the major industries and markets that drive economies worldwide.