In partnership with Head of Marketing and regional marketing leadership team, take the lead on digital marketing strategy and structure, from articulation to project management and execution
Form strong collaborative working relationships with all members of the marketing team and contribute to a high performing team mentality across the group, always striving to bring out the best in self and others
Collaborate closely with local country marketing and legal teams to build an in-depth understanding of their business models, maturity and key objectives – and design digital strategies to deliver on targets and strategic imperatives
Own the website strategy for all markets, partnering to implement consistency, best-practice UX and experimentation roadmap
Identify commonalities across markets with a view to setting a meaningful, high-impact digital marketing strategy that solves for collective needs and challenges across markets, driving business growth and accelerating the success of our digital initiatives
Own the digital marketing roadmap and project plan, capturing all initiatives across the marketing mix in the region, including budgets, agencies and key programs and campaigns
Enable and facilitate best practice sharing of digital marketing initiatives across the region, fostering an experimental learning environment where results are tracked, captured and improved upon iteratively
Support incubation initiatives with strategic digital marketing guidance, advice and support as needed
Understanding of digital asset optimization and health score reporting. Provide recommendation and support changes for the optimization and improvement of asset performance.
Maintain best practices for digital assets for performance and analytics.
Co-create, monitor, and analyse experiments and with an eye for refinements for brand- and customer experience.
To be successful on this Regional Digital Marketing Lead role, candidates who meet the following requirements will be considered: