[Robert Walters] Regional Media Manager

Location: Singapore
Job type: Permanent
Contact email: wendy.heng@robertwalters.com.sg
Job ref: D7BL8R-1EA1DF73
Published: about 2 months ago
Startdate: 06 March 2024 - 06 March 2024

​An exciting Regional Media Manager job has just become available at a rapidly-expanding FMCG company. Reporting to the Regional Marketing Director, this is a role for someone looking to lead the media function across the region.

About the Regional Media Manager Role:
In this business critical role, you will transform the media strategy, planning, buying and execution as the business continues to scale in the region.

Key Responsibilities:

  • Establish and lead the media function and strategy in the regional HQ by creating the right systems, capabilities and agency roster while managing and coaching a compact team

  • Be a media strategic thought leader and partner for local markets

  • Ensure alignment on the overall communications strategy, audience insights and channel mix development to drive the right business process, marketing results and investment ROI

  • Work with local markets to drive the execution of regional media programmes

  • Set KPIs for gauging the impact of media especially digital activities and manage the progress of KPIs

  • Monitor paid media campaigns including analysis/review of media plans and actual investments to deliver both business and marketing objectives

  • Build a regional media strategy in line with business needs and develop consolidated plans that can be executed across the region

  • Provide analysis as needed on for inputs and recommendations to budget planning across all marketing investments/spends including ATL and BTL

  • Based on consumer receptivity, understanding and key media drivers of each country, develop solid and differentiated media plans, in collaboration with regional and local brand teams for winning in different media vehicles, especially in digital/mobile

  • Demonstrate leadership and guidance to partners and stakeholders on digital marketing

  • Share knowledge and train/ educate team members on digital channels and strategy

  • Be a key knowledge holder in accelerating e-commerce and in driving analytical thinking in media

  • Collaborate closely with media agency, publishers, partners on regional deals as well as on overall media strategy, guidelines, savings

  • Lead media-focused research in collaboration with key partners including cross-media, ROI and other media studies

To succeed in the Regional Media Manager job, you will bring a wealth of experience in media roles, particularly within the FMCG/CPG space.

Key Requirements:

  • Degree in business or marketing

  • Minimum of 10 years' experience in media and brand roles, with outstanding capabilities in digital

  • Experience in end-to-end e-commerce management is a plus

  • Client-side experience and/or line brand management experience is a plus

  • Self-driven with a high standard on end-results

  • Proactive leadership and confidence to find opportunities for growth via media

  • Ability to influence at all levels

  • Strong interpersonal skills to collaborate and ability to communicate effectively at all levels

  • Ability to build capability across organisation and hands-on coaching to manage remote reportees

  • Ability to thrive in a VUCA (Volatile, Uncertain, Complex and Ambiguous) environment

  • Readiness to travel in the region

This company has a portfolio of well-loved brands and is known for its collaborative working environment. The culture is demanding, but if you are confident and have a can-do attitude, the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Regional Media Manager job.

Apply today or contact me to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1104295 Wendy Heng