[Robert Walters] Product Manager

Location: Singapore
Job type: Permanent
Contact email: jeon.chan@robertwalters.com.sg
Job ref: QQ259S-2C29B751
Published: 30 days ago
Startdate: 14 May 2024 - 14 May 2024

​Our client is seeking a dedicated and enthusiastic Product Manager to join their dynamic team in Singapore. This role offers the opportunity to take charge of the marketing function, develop effective marketing strategies, and drive new product development at a country level.

What you'll do:

As a Product Manager, you will play a pivotal role in shaping the company's marketing function. You will be entrusted with the responsibility of analysing brand positioning and developing effective marketing strategies that align with Global Brand Strategies. Your role will involve preparing an Annual Strategic Plan in collaboration with the Business Manager to achieve targeted brand performance. You will also conduct regular reviews using various data sources to provide insightful recommendations on business marketing strategy. Furthermore, you will work closely with various teams including Finance and Zone Marketing to monitor A&P spending. As part of your role, you will prepare detailed management reports tracking Brand Health, Category performance, market share, pricing, and competitor information. You will also support Zone Marketing by executing global research, campaigns, NPD launches, trade programs, and events at the country level.

  • Analyse brand positioning and category insights to develop and execute effective marketing strategies in line with Global Brand Strategies

  • Prepare and align Annual Strategic Plan with Business Manager to achieve targeted brand and category performance

  • Conduct regular reviews using internal data sources and external research to provide recommendations on business marketing strategy

  • Work closely with Business Manager, Finance, and Zone Marketing to track, monitor, and evaluate A&P spending

  • Prepare management reports and analysis to track Brand Health and Category performance, market share, pricing, and competitor information

  • Support Zone Marketing and execute any global research, campaigns, NPD launches, trade programs, and events at country level as required

  • Work with internal stakeholders and external agencies on ATL, BTL activities as well as assigned projects

  • Drive new product development at country level in line with zone and global NPD direction

  • Responsible for product management and work with regional product teams on related issues and processes

  • Conduct internal and external brand and product trainings as brand custodian to ensure all marketing communication are accurate

What you bring:

The ideal Product Manager will bring a wealth of experience and a strong educational background in Business, Marketing or related fields. With a minimum of 6 years of experience in a similar role, preferably within the FMCG industry, you will have proven your ability to manage creative, advertising and media agencies effectively. Your excellent communication and interpersonal skills will enable you to build strong relationships with both internal stakeholders and external agencies. Your ability to thrive in a fast-paced environment, coupled with your strong project and time management skills, will ensure your success in this role. Furthermore, your action-oriented approach, self-motivation, innovation, and analytical thinking skills will be key assets.

  • Degree holder in Business, Marketing or related fields from recognised universities. MBA is an added advantage

  • Minimum of 6 years of working experience in the same or relevant capacity, preferably from FMCG industry

  • Experienced in managing creative, advertising and media agencies

  • Good communication and interpersonal skills

  • Ability to perform in a fast-paced environment

  • Strong project and time management skills

  • Action oriented, self-motivated, innovative, and good analytical thinking skills

  • Willingness to travel overseas when required

What sets this company apart:

Our client is a renowned global player with a reputation for excellence. They are committed to fostering an inclusive work environment that values diversity and encourages collaboration. They believe in nurturing talent and providing their employees with opportunities for professional growth. Their commitment to innovation keeps them at the forefront of their industry.

What's next:

If you're ready to take on this exciting role and make a significant impact on brand performance, we'd love to hear from you!

Apply today by clicking on the link!

Do note that we will only be in touch if your application is shortlisted. Robert Walters (Singapore) Pte Ltd ROC No.: 199706961E | EA Licence No.: 03C5451 EA Registration No.: R23116145 Jeon Chan