Key Responsibilities
P&L & Commercial Ownership
Own end-to-end E-commerce P&L across Singapore platforms.
Lead commercial negotiations with platforms (trading terms, commission structures, co-op funds, campaign participation).
Set annual and monthly sales targets, ensuring delivery through structured volume waterfalls.
Track and manage GTN ladders, margin structures, and ROI by platform.
Platform Growth & Campaign Management
Build and execute annual platform business plans aligned to NPD launches, seasonal peaks, and mega campaigns
Partner with platform account managers to secure prime visibility (search share, banners, flash sales, live events).
Drive category leadership by increasing traffic, CVR, and AOV through data-driven levers.
Marketing & Partnerships
Oversee digital marketing spend allocation (search, display, affiliates, influencers, vouchers).
Monitor campaign effectiveness (ROAS, CPA) and continuously optimize spend.
Innovate partnership opportunities (cross-brand bundles, affiliate programs, creator collaborations) to unlock incremental growth.
Ensure seamless brand consistency across all online platforms.
Data & Insights
Own funnel diagnostics (traffic × CVR × AOV), returns analysis, and customer journey mapping.
Deliver actionable insights from platform dashboards, GA4, and campaign analytics to inform decision-making.
Lead post-campaign reviews with clear “Keep / Fix / Kill / Start” recommendations.
Cross-functional Leadership
Collaborate with Sales, Marketing, Supply Chain, and Customer Service to deliver an integrated channel strategy.
Ensure S&OP alignment with supply chain for availability, WOS, and campaign readiness.
Partner with Customer Service on returns, chat handling, and platform penalties.
Represent e-commerce in cross-functional planning forums, ensuring online has equal strategic weight as offline.
Qualifications & Experience
Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
6–10 years’ experience in e-commerce / commercial roles, ideally with platform exposure (Lazada, Shopee, TikTok, Amazon).
Proven track record of owning P&Ls and delivering GMV growth while managing margin discipline.
Strong negotiation skills with platforms and proven ability to secure favorable terms.
Experience with digital marketing ROI management (search, display, affiliates, influencers).
Solid analytical skills with fluency in GA4, platform dashboards, and Excel.
Entrepreneurial mindset with a track record of creative partnerships and campaign innovations.
Strong leadership, communication, and stakeholder management skills.